160 million WCC players now have access to Tamil and Telugu versions, beyond English 

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•          Gamers can now experience World Cricket Championship 3 in Tamil and Telugu 

•             The franchise has touched the 160 million download mark recently 

World Cricket Championship (WCC), which recently touched the 160 million download mark, now furthers its footprint into the regional and vernacular space. The game has now introduced a Telugu version, voiced by former Indian cricketer and current IPL commentator, Venkatapathy Raju. English bowler, columnist and BBC cricket commentator Isa Guha will also be joining Matthew Hayden for the game’s English Commentary roster. The game also offers Hindi and Tamil commentary by Aakash Chopra and Abhinav Mukund respectively.  

The homegrown title is played in over 150 countries including UK, Australia, USA, UAE, Sri Lanka, Pakistan and Bangladesh.  

Venkatapathy Raju says, “In the digital age, simulation titles like World Cricket Championship is a fresh way to look at the sport of cricket. It was amazing to work alongside the team and I am glad that I’ll be reaching out to the massive Telugu speaking audience, whenever they want, right on their phones.”  

WCC 3, the latest edition has been infused with simulation of actual cricket, updated gameplay features like new controls, animations, real-time motions of athletes and professional cricketers, women’s cricket, a comprehensive career mode with over 400 tournaments, international leagues and much more. The game recently also added a standalone esports lobby. 

With the rise of localized content, Next Wave Multimedia, the studio behind WCC aims to build up its portfolio and reach multiple sectors of audiences through one customized game. 

Says Next Wave Multimedia CEO and co-founder P.R. Rajendran, “We see a great response from the regional markets. The Tamil and Telugu markets are evolving and have been witnessing user retention and growth in players YOY. We want to continue to move to other prominent gaming markets soon. Cricket being the largest spectator sport in India, WCC aims to deliver realistic cricket experience to individuals and communities in their very own language, thus bridging language barriers.” 

WCC3 has featured in some prominent esports tournaments in the country including Redbull M.E.O., Skyesports and LXG WCC tournaments. Being one of the only ‘Made in India’ games to feature in some of the top esports tournaments in the country, WCC is looking to make it easier for players and tournament organisers to conduct tournaments on the game with its recently launched esports mode. 

The World Cricket Championship series has been created by Chennai based Next Wave Multimedia Pvt. Ltd., which is a subsidiary of Nazara Technologies Ltd., a leading India based diversified gaming and sports media platform. Launched in November 2020, the third instalment is the latest in the series. The game has won the Indian Game Developers Conference’s “Studio Game of the Year” award and Google Play Store’s “Users Choice” Award 2020. 

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About World Cricket Championship Franchise: The World Cricket Championship Franchise (WCC), owned by Next Wave Multimedia Pvt. Ltd. is at more than 160 million downloads spanning from 2011 till 2020. This franchise which launched in 2011 comprises WCC Lite, WCC 2, WCC Rivals and now WCC3. WCC 2 is also the winner of the AatmaNirbhar Bharat App Innovation Challenge 2020 conducted by the Government of India. The robust core engine and game features that power this gaming experience have been developed through a meticulous, 8-year period. 

About Next Wave Multimedia Pvt. Ltd.: Next Wave Multimedia Pvt. Ltd., Co-founded by PR Rajendran, is a leading mobile game company in India. This Chennai based studio is a subsidiary of Nazara Technologies Ltd., a global gaming and sports media company. Next Wave develops quality casual and multi-player games in the sports genre. 

Cricket games developed by Next Wave have seen over 165 million downloads across various platforms. With substantial expertise in developing cricket-based games, Next Wave’s ‘Big Bash Cricket’ is the official game of Cricket Australia’s Big Bash League and “Battle of Chepauk” developed for the Chennai Super Kings, has seen over 17.8 million downloads. 

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