- Garena’s partnership with Kodansha unites one of the most recognizable modern Japanese anime series and one of the world’s most popular mobile games
- Builds on Garena’s strategy to excite players through partnerships with some of the world’s most prominent names
Garena today announced a global partnership with Kodansha to bring Attack on Titan content into Free Fire. The partnership unites one of the most recognizable modern Japanese anime series and one of the world’s most popular mobile games. It also builds on Garena’s strategy to elevate the Free Fire experience for players by partnering with some of the world’s most prominent names. The crossover event will go live in March.
Free Fire continues to delight players with exciting content
“Free Fire players can soon battle in the style of one of the world’s most captivating modern dark fantasy anime – Attack on Titan. The series has captured the imagination of many worldwide with its unique and immersive narratives; we’re excited to bring this over into the world of Free Fire,” said Harold Teo, Free Fire Producer at Garena.
What can players expect?
Free Fire’s partnership with Attack on Titan will offer players the opportunity to get their hands on content inspired by the series once the collaboration goes live in March. Fans of Attack on Titan can look forward to charging into battle wearing the colors of the Survey Corps division, as well as costumes inspired by the fearsome man-eating Titans. There will also be plenty of other exclusive collaboration content, including gun skins and other in-game items and collectibles.
Builds on Free Fire’s global partnership strategy
Garena’s partnership with Attack on Titan builds on its strategy to continue elevating the Free Fire experience through collaborations with some of the world’s most prominent names. Most recently, Garena announced partnerships to bring Netflix’s Money Heist television series and international football super Cristiano Ronaldo into Free Fire.
Strategy Analytics: Pandemic Drove Sales of 4G and 5G-Enabled PCs to New Record In 2020
