‘Esports Experiential’ launches ‘HomeIsTheNewArena’ campaign for people to experience the world of Esports
Esports Experiential, a platform that brings the best of Esports & Experiential marketing to young Indian consumers, has today announced the launch of its week-long social media campaign called #HomeIsTheNewArena. The campaign will go live through platforms like Instagram and Facebook.
The campaign looks to introduce Esports Experiential’s unique mobile & online-focused contest to gaming enthusiasts throughout India. It invites online gamers to participate by following a few simple steps. The participants are required to click a selfie/picture with their gaming consoles and share the same on Facebook & Instagram handles using the contest hashtags and follow the simple rules. The contest will be judged based on the lucky draw by the brand. The participants will further need to tag their friends who are consoling the distance at such times with their friends and game partners.
Esports as a form of entertainment connects people from across the leagues and genres of gaming on a single platform. Esports Experiential as a brand is further aiming to infuse more excitement and thrill amongst the gaming community with this campaign. Mr. Atin Suri, Founder, Esports Experiential commented, “We are excited to announce the campaign #HomeIsTheNewArena, for all those who are indulging themselves in playing Esports in the current times. It is our endeavor to engage with the gaming populace, whether old or new, and provide a platform for them to share the moment with us.”
He further added, “At Esports Experiential, we are constantly innovating with novel concepts in the world of gaming. With the tagline, ‘PlayWithUs’, we have encouraged the Indian youth to step up on various international platforms to participate and play with us. A lot of brands are looking at collaborations in the Esports market and we as experientialists of the Esports industry, are trying to facilitate this so that we can tie up with brands to promote and popularize the sport. The future of Esports is bright and we are proud to say that we want to take this industry up and beyond and hence the future is us.”
Speaking on the announcement, Ms. Monika Rawat, Associate Experientialist, Esports Experiential added that, “Esports as a collaborative platform has become more interactive in the recent past due to certain factors like millennials’ enthusiasm, better internet connectivity and affordability in terms of hardware and software. We curate the best of experiences within the Esports industry,”
She further added, “We operate in a dynamic industry and the team at Esports Experiential carries rich expertise in creating unparalleled experiential events for the industry, backed by a robust tech infrastructure talent. The Esports industry is constantly evolving in India and we believe that we have been able to carve our own niche by successfully hosting some events of international stature like DreamHack, Dew Arena, to name a few, in the past. With this campaign, we aim at acknowledging the gamers and bring some fresh energy into their daily routine.”
The online gaming industry is witnessing an upsurge in terms of casual mobile gamers and is further projected to grow faster than the global online gaming segment.
