Gaming Takes Center Stage: IAB Unlocks the Power of Gaming with “IAB PlayFronts,” a First-of-its-Kind In-Person Event for Media Buyers and Brand Marketers to Access the Latest in Gaming

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PlayFronts Presenters Include Activision Blizzard, Meta, Niantic, Riot Games, SuperAwesome, Twitch, Unity, Zynga, and more

Gaming is larger than the movie and music industries combined, yet ad spending in gaming is a fraction of time spent with the platform. By the end of 2022, more than half of the US population will identify as a digital gamer, yet gaming is an underutilized and misunderstood medium that buyers can no longer ignore. To address the ever-growing advertising opportunities in gaming, IAB PlayFronts is the first annual marketplace dedicated to showcasing the advertising and partnership opportunities in gaming.

IAB PlayFronts Presenter Schedule

TimePresenter
9:20am-9:40amMeta
9:40am-10:00amActivision Blizzard
10:00am-10:20amFrameplay
11:05am-11:25amNiantic
11:25am-11:45amAdmix
11:50am-12:00pmUnity
1:00pm-1:20pmZynga
1:20pm-1:40pmBidstack
1:45pm-2:05pmRiot Games
2:10pm-2:35pmAnzu
3:15pm-3:35pmTwitch
3:35pm -3:45pmIGN
3:50pm-4:10pmSuperAwesome, an Epic Games company
4:10pm-4:30pmPlayerWON™
All times are in ET; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the website.

The event is complimentary for qualifying brand marketers and agency professionals.

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