Favor will continue as the Official Delivery Service of the Dallas Fuel
he Dallas Fuel, one of 20 teams competing in the Overwatch League’s 2021 season, has announced the multi-year renewal of a partnership with Austin-born and -based on-demand delivery service Favor. The brands first partnered in 2019 with Favor providing its delivery services during the first home games in Overwatch League history.
The renewed partnership continues Favor’s designation as the Official Delivery Service of the Dallas Fuel and will include initiatives to keep fans engaged throughout the 2021 Overwatch League season. Favor will engage with Fuel fans digitally during online events and through content creation, including dedicated social media content and a series of video features. The on-demand delivery service will also continue its venue activations when Dallas Fuel home market events resume. Favor customers will also get exclusive access to special Fuel experiences, events, contests, and more.
“Favor is a great partner that we’re excited to have on board for multiple years to come as we plan out what and how we’ll execute live events, engage with our audiences online, and do some really cool things in the community together, “said Adam Rymer, CEO of Dallas Fuel’s parent company, Envy Gaming.
In addition to being one of the primary sponsors of Dallas Fuel live events and video series, Favor will continue to act as a jersey sponsor for the team with its logo appearing on a sleeve of Dallas Fuel players’ jerseys.
“After our incredibly successful partnership over the past two seasons, it was a natural decision to further strengthen our relationship with the Fuel,” said Fernando Trueba, Favor’s Chief Marketing Officer. “We are thrilled to renew our support for a fellow Texas-based organization and expand our presence within esports. Enhancing the fan experience will continue to be a focus of our partnership with the Fuel, and we look forward to doing so throughout the 2021 season and beyond.”
The partnership between Favor and the Dallas Fuel was brokered by Dallas-based Connect Partnership Group.
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