Strategy Analytics: Automotive Cameras Poised for Growth from Demand for Safety Tech, Consumer Interest

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Safety Focus, Consumer Interest Dual Drivers in Auto Camera Market

Even as global automotive sales face headwinds in a shifting market, forecast demand for automotive camera applications and technologies is poised for significant growth over the next 3-5 years, Strategy Analytics’ 2019 Automotive Camera Report finds.

Global OEM demand for cameras fitted to light vehicles is expected to grow from 112.2 M units in 2019 to 324.9 M units in 2026 – a compound average annual growth rate (CAAGR) for 2018 to 2023 of 18 percent. In overall volume, the NAFTA region leads the way, with a total of 40 M units shipped in 2019 to 96.3 M units shipped in 2026, a CAAGR of 14 percent over the period.

“We’re seeing a convergence of factors driving growth in automotive cameras,” said Edward Sanchez, Senior Analyst, Automotive for Strategy Analytics. “The technology is coming down in price, particularly with CMOS cameras growing in sophistication and capabilities. Secondly, the coming Euro NCAP requirements for 2022 significantly raise the bar for safety expectations. In many cases, cameras are one of the most cost-effective ways to meet a number of the requirements.”

“Thanks to safety requirements, cameras are clearly a much sought-after sensor in the automotive sector,” said Kevin Mak, Principal Analyst, Automotive Practice, Strategy Analytics.

The report also looks at emerging trends in the areas of Level 2+ ADAS and autonomous applications, drive recording, driver monitoring, rear seat occupancy, camera cleaning, and new sensor technologies.

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of syndicated and customized consumer and market research solutions. Our multi-discipline capabilities include: industry research advisory services, consumer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need.

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