Verb studios will be rebranded to Kafqa and founders, along with the team of 25 will join Kafqa
India’s leading performing arts academy, Kafqa Academy, has announced the acquisition of Verb Studio, another Bengaluru-based online dance academy. The acquisition gives Kafqa access to even larger distribution & content on social media and a complimentary age group of 15+ as a demographic. The founders and the Verb Studio team will join Kafqa and will continue to strengthen the academy’s varied offerings. The new team strength will be 160 in total.
Verb Studio is one of the largest dance academies in India, with over 350,000+ customers, 150,000+ subscribers across social media channels & 300+ original content from top instructors in India.
For Kafqa users, this acquisition will lead to larger access to experienced instructors and over 200+ classes in 30+ different forms of dance ranging from belly dancing, hip hop, Bollywood, and locking. The platform also provides free live classes.
Speaking on the announcement, Shariq Plasticwala, CEO & Founder, said, “We are excited to partner with the team at Verb Studio. The team has carefully built and nurtured a dance community providing them with relevant content. We felt their strength in community building within the young adults’ age group of 16-25 complements our current strengths & will allow us to serve customers & artists better. We look forward to partnering with Bharath & his team to create the world’s largest performing arts academy for learners across ages.”
Founded in 2020 by Shariq Plasticvala, Kafqa Academy is leading India’s online performing arts segment, which is estimated to be a $7 billion opportunity by 2027 with immense scope for growth as per a study conducted by the academy. The Academy envisions becoming the go-to destination for performing arts in upcoming years and has received a tremendous response and interest from over 600+ cities in India within a span of just 2 years since its launch. As a result of the acquisition, Kafqa Academy plans to grow the content viewership on social media to 500M annualized views creating a large brand recall for kafqa & wider distribution of services.
Speaking on the acquisition, Bharath Kumar, Founder, Verb Studio, said “Our mission at Verb Studio is to make dance learning accessible & affordable by leveraging technology. I am delighted to continue Verb Studio’s journey within Kafqa. The partnership allows us to magnify the impact of our work across Kafqa’s large user base and leverage Kafqa’s technology & content infrastructure to offer better experiences for customers & instructors.”
Verb Studio was founded in 2018. The core team at Verb is from the dance team of NIT Trichy, and all of them share the same dream.
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