Esports comes alive on Loco; platform breaks record with 100 million viewership during BGMI Masters Series 2022
BGMI is the most popular mobile game in India, with a user base in the hundreds of millions! The esports ecosystem built around BGMI is growing rapidly and this was clearly evident in the recently concluded ‘BGMI Masters Series 2022’, which saw an unprecedented response from fans. Held in New Delhi, the month-long ‘BGMI Master Series 2022’, had an overall prize pool of INR 1.5 Crores, started on June 24th and concluded with a grand finale event on July 17th.
India’s leading live game streaming platform, Loco, enabled the digital distribution of this tournament and witnessed record viewership with more than 100 million views. Loco provided an unmatched digital experience to users, with streamers hosting watch parties to provide their own live take on the event, first-of-its kind live scoreboard which kept fans informed of the lastest standings, easy to find streams in multiple Indian languages, and customized support stickers which users sent on chat.
The month-long extravaganza got a fitting finale, with a nail biting grand finals weekend, which culminated in Mumbai-based Global Esports being crowned the champions piping Orangutan Gaming, who finished in second place. Fan favorites S8Ul and Godlike Esports gave thrilling moments to the viewers throughout the series but ultimately fell short on the final day. Global Esports was awarded the BGMI Master Series trophy, prize money of INR 25 lakh, and took home a brand new Hyundai VENUE.
Loco Founders Anirudh Pandita & Ashwin Suresh commented on the phenomenal response that the platform witnessed during this tournament, “Esports is now the second biggest sport in the country and we saw incredible interest levels from across the length and breadth of the country. This tournament is one of the most prestigious on the esports calendar and the participating teams put up a memorable display. Loco provided an unmatched digital experience for users by providing interactive tools and memorable watch parties, which set new standards for how sports content can be experienced. We have an exciting roadmap of new interactive features as well as blockbuster esports content that will continue to raise the bar for gaming entertainment!”
Loco has grown rapidly over the last year, with daily active viewers scaling by 15x, monthly active viewers scaling by 8x, monthly active streamers scaling by 5x, and live watch hours scaling by 90x since Jan 2021. Today, highly active users spend over 1 hour daily on Loco, making it the gaming community’s platform of choice for a seamless streaming and highly engaging fan experience.
