2022 Expectations from Brands in India
1. Nathan Wenzler, Chief Security Strategist, Tenable
“While threat actors have historically leveraged large-scale events like the Super Bowl or Tax Day to launch attacks on unsuspecting, distracted users, 2021 has changed the playing field. Now, remote work has become the perfect ongoing distraction for attackers to build social engineering attack campaigns around. After all, only one-third of remote workers strictly follow their organization’s security guidelines, and remote workers have an average of eight devices connecting to their home network, creating plenty of targets of opportunity for attackers to take advantage of.
As we look ahead to 2022, threat actors will continue to take advantage of the opportunities that lie within this new world of work, setting their sights on compromising any device in the home network to get to the crown jewels on the corporate network. All it takes is one employee falling victim to a single, well-crafted social engineering stunt, which makes end users the perfect target for today’s adversaries who are aiming for access to corporate networks, databases and other valuable assets.”
2. Aayur Kaul, Market Head, India, Skillshare
“When schools and colleges shut down in India, the country witnessed a massive boom in the Edtech sector. Two years on, as more people in the country get vaccinated, and schools and colleges reopen gradually, the edtech industry is faced with a billion dollar question: is this level of growth sustainable? One critical aspect here is that despite having 1.5 million schools and close to 40,000 colleges, the quality of education and employability of India’s graduates is of great concern. For this very reason, the growth of the edtech sector is largely driven by non-academic courses in tier 2 and 3 cities. What’s pivotal here is that these are the areas in India where employability is a big concern and the demographic is looking for simple and easy ways to upskill.
If online learning platforms can achieve actionable outcomes on the quality of learning and customer satisfaction while having a positive impact on employability — be it in a creative sphere or not — it is a sure-fire way of maintaining long-term growth. Besides, if these platforms generate superior quality content and are integrated into the education system and upskilling programs in enterprises, the industry can grow sustainably. This is when the bubble won’t burst, and may actually become the solution to the employability crisis — be it for gig workers or those seeking to upskill and become entrepreneurs of tomorrow.”
3. Mr. Shashank Singh, CEO & Director, Capsicum Kitchens & Wardrobes“Now that more people are spending time indoors, their choices in interior design are moving towards multifunctional or hybrid themes that set the home up as an all-in-one space. Smart technology is picking up pace in a big way, as are nature-based paints and accents that reflect the homeowner’s personality. The kitchen, in particular, is witnessing a surge in popularity as the centerpiece of the home. Modular kitchens with smart appliances and a fully customisable look will lead the way in kitchen aspirations for the middle-class homeowner. And we at Capsicum Kitchens seek to offer them a seamless and affordable experience in kitchen-buying, taking them one step closer to their dream home.”
4. Abhishek Patil, Co-Founder & CEO of Oliveboard“India’s online education sector stood at USD 247 million in 2016 with 1.57 million paid users, according to India Brand Equity Foundation and is predicted to reach USD 1.96 billion by the end of 2021. The pandemic has brought a paradigm shift with technologies accelerating the EdTech space by making it more interactive as well as accessible to aspirants across the country.
Today, appearing for PSU/banking or government jobs is quite challenging, primarily because of intense competition due to limited seats. Parellely, the banking exam calendar timeline has shifted from September-October to November-December, whereas there has been no major change in the government and banking exam preparation patterns.
At Oliveboard, we are passionate about delivering a data-driven form of learning where students can learn through videos and live interactive classrooms while undertaking various kinds of practice or mock tests anytime and from anywhere. As the EdTech sector continues its momentum of growth in 2022, we want to provide personalized experience to our users and empower future aspirants to ace government and banking examinations through expert guidance.”
REVIEW : SAVAGE HALLOWEEN (PS5)
