Codashop partners with Paytm payment gateway to drive digital gaming penetration in India

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This partnership will allow millions of Codashop users to make their purchases using Paytm PG, India’s most trusted payment platform

Codashop, the leading website for game and digital content purchases announced a strategic partnership with Paytm, the largest Payment Gateway in India. Codashop, a world leader in gaming industry payments, enables digital content providers to accept payments for mobile and online games. Through this partnership, which will be available both through the Paytm app and at Codashop.com, the company aims to capture the digital gaming and entertainment market in India.

Commenting on the association, Mr. Philippe Limes, CEO, Codapayments said, “India’s mobile gaming market is forecasted to grow from $1.1 billion in 2018 to $2.4 billion in 2020, at a compound annual growth rate (CAGR) of over 49%. Our partnership with Paytm is a stepping stone in expanding our presence in India and strategically working with leading local partners in emerging markets.”

“Indian gaming youth prefers mobile devices owing to the flexibility they offer, in terms of the potential ‘anytime, anywhere’ usage. Codashop’s rich portfolio of games and entertainment content will complement Paytm with deeper consumer engagement. Our expertise in the global markets will also help us in accelerating our plans in the Indian digital gaming industry,” he further added.

Talking more on this association, Mr. Puneet Jain, Sr. Vice President, Paytm adds “At Paytm, we have built India’s largest and most robust payment gateway stack. Our constant endeavor is to extend these PG solutions to different businesses and help them build a seamless payment experience on their platforms. In this regard, we are excited to partner with Codashop which is a leader in the gaming space. Gaming has been a high growth category for us and we believe this partnership will further enhance the experience of Indian gaming users”

Paytm PG will act as an important payment channel for Codashop digital customers to make in-game purchases. Codashop has empaneled some of the world’s largest gaming publishers including PUBG mobile, Free Fire, Hago and many more along with marketing and promotional offers that includes rewards; will enable merchants to engage with consumers in a truly differentiated way.

About Coda Payments

Coda Payments (www.codapayments.com) helps digital content providers monetize their products and services in more than twenty emerging markets. Publishers of leading games like PUBG Mobile, Call of Duty: Mobile, and Mobile Legends: Bang Bang; streaming platforms like BeIN and Bigo Live; and video-on-demand platforms like Viu have integrated with Coda to accept payments.

  1. On their own website using Codapay, allowing their users to pay at a wide network of alternative payment channels, including using direct carrier billing with dozens of telcos;
  2. At Codashop, which more than 11 million gamers visit monthly to top up their favorite games; and
  3. At Coda’s e-commerce, telco and super app distribution partners who leverage Coda’s xShop solution to offer their users a wide range of premium digital content.

Coda helps its clients collect payments in Argentina, Bahrain, Bangladesh, Brazil, Cambodia, Egypt, India, Indonesia, Japan, Kuwait, Laos, Malaysia, Mexico, Morocco, Myanmar, Nigeria, Philippines, Russia, Saudi Arabia, Singapore, South Africa, Sri Lanka, Taiwan, Thailand, Turkey, and the United Arab Emirates.

Founded in 2011, Coda is headquartered in Singapore with additional offices in Jakarta and Bangkok.

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