Daiwa expands its Consumer Durables portfolio with Washing Machines, aims to capture 20% market in Punjab
Establishing a firm foothold with LED Tvs in India, Daiwa committed to bringing the latest technology to India at budgeted prices, expands its existing product portfolio, with the launch of Washing Machines in India.As part of the expansion of the consumer durable portfolio, Daiwa enhances its LED TV range with Smart LED TVs including 4K TVs, washing machines with semi-automatic models and plans to introduce Air Conditioners too.
Overwhelmed by the growth Daiwa witnessed on LED TVs in the last financial year, the brand has a focused growth plan charted out for the states &plans to aggressively focus on the Punjab market while furthermore covering an almost entire list of major cities and districts; gradually expanding the network. Strengthening its presence in the North India, the brand also plans to open its first experience Zonein the Punjab Market. These exclusive outlets are single touch points to experience the wide range of Daiwa Products through quality demo by trained quality staff.
“Punjab is the most prominent and a vital state for us, one of the first state where Daiwa begun its operations. We have planned every aspect of our operations carefully. Currently we are selling more than 4000 LED TVs in a month, in Punjab, which contributes the strongest of the sale. With the launch of Washing Machines, we are further strengthening our foothold and looking at 20 per cent market share. In addition to this, Daiwa already has a strong manufacturing ecosystem already set in Punjab (Ludhiana) which will help us in strengthening our supply chain and optimizing our operations,” said Mr. Arjuun Bajaj, CEO – Daiwa.
He further adds “Consumers in Punjab look for value for money with the best product quality. Also, as per the ongoing trends Sound is of prime importance when it comes to buying TV. With our latest launches, we have addressed each of these concerns even in the most compact package. As a Brand Daiwa, believes in bringing balance to both, to bring affordable solutions at prudent prices”
Following its entry, with Washing Machines the brand also plans to commission a revenue expense of over 100 crores for building the infrastructure in FY18-19. Currently the Brand manufactures all its products in India under its Group Company ‘Videotex International’, which is the largest OEM player for Led Tv’s in India with state of art manufacturing facility in Ludhiana, Himachal Pradesh and Greater Noida. With over 33 years of experience, the Brand sets new benchmark for manufacturing quality and facilities in India spread across 3 acres of land.
Furthermore, Daiwa has also been expanding in terms of products range& has been planning a strong retail expansion at Pan India Level. Currently the brand has launched new LEDTVs which will be available in three sizes;24-inches with built in sound bar, 32-inch Smart TV and also 49inch/55inch 4K TV. The Smart TVs are designed specifically suiting the Indian Power consumption &brings inbuilt access to the internet using the Wi-Fi support and several pre-loaded apps such as Netflix, YouTube, and Google Chrome. The 24inch TV brings promising Superior Audio Precision with inbuilt box speakers, boasting amazing sound of a perfect fusion of bass and lows. Moreover, it enables users to connect to five different and compatible music modes to adapt sound according to your ambience. With 16.7 million colours, enhance your viewing and enjoy limitless entertainment.
The Brand has also launched Semi-Automatic Washing machines ‘Aqua Wash’ in varied sizes and functionalities right from 6.5kg to 8.5kg with plans to roll out further new models, suiting several dynamic needs. Designed in striking colors, the Washing Machine is designed to open and close smoothly and silently, so there are no unexpected bangs! And it’s also extremely durable and resistant to scratches and damage, so it will last a long time. The Machines comes with Hexa Fan Multi Pulsator and Dual RotoPulsator. Its Air-Dry Technology along with Thermal protection for Motor brings Low on Power, High on savings, bringing all in one convenience. With 2 years’ warranty on the product and 5 years on Motor, the latest at Daiwa is set to revolutionize the consumer Durables Market in India.
All the new launches shall be available with leading retail stores in Punjab.