Dallas-Based OpTic Gaming Adds New Directors to Scale North American Sales Efforts
Esports and entertainment organization, OpTic Gaming, announced two sales and partnership team members are joining the company as it is attracting new national and international sponsor interest and introducing more brands to the power of connecting with fan audiences of esports, content creators, digital media, and live events. Recent hires to the OpTic staff include:
- Rachel Alexander, Director of Sales and Partnerships
- Tony Constantacos, Director of Business Development
Making up part of OpTic’s growing national sales team, Constantacos will be based in Los Angeles, and Alexander working from OpTic’s Dallas-based headquarters. Each report to Erin Schendle, Senior Vice President of Sales and Partnerships, who joined the company in 2021.
“With their extensive knowledge and backgrounds in media, entertainment, and the influence of gaming, I’m thrilled to see how Rachel and Tony will accelerate our work to connect brands with OpTic’s teams, streamers, and content. Driving authentic engagement with brand and agency partners will continue to take OpTic to new heights,” said Schendle.
Alexander has two decades of broadcast, radio and digital media sales experience, having recently worked in a senior role with TEGNA’s Integrated Audience Solutions division. Her prior experience also includes time with Cumulus Sportsradio and Infinity Broadcasting.
“I’m thrilled to be diving deep into gaming — a space that embraces innovation and creativity, and that continues to grow by the minute,” said Alexander. “We have a smart, forward-thinking organization, who continues to build collaborative partnerships connecting brands with a massive, loyal, and engaged fanbase that is unrivaled in new entertainment today.”
Constantacos is a former professional esports player who made the transition to business consulting and leadership roles at EC Innovations, Altnext, and Thunder Gaming.
“Esports has been my passion since the very early days and I’ve seen firsthand the segment grow as more brands, businesses, and partners really look at gaming as a viable way to connect across generations,” said Constantacos. “Bringing the insight of someone involved in the space since 1999 to help build bonds with partners for one of the greatest organizations in the history of esports is a dream role for me.”
For more information, visit opticgaming.com.
Ubitus support Team17 to release Thymesia on Nintendo Switch(TM), launching 18th August.
