How Dare Drop Uses Dares to Level-Up Influencer Marketing
Is there anything more exciting than a dare? From the earliest days of schoolyard-fun to late-night hijinx with friends, dares are a blast! But what if dares were also the next evolution of influencer marketing? That’s precisely what Dare Drop is doing right now.
Dare Drop takes influencer marketing to the next level, utilizing dares to change the way fans interact with content creators. Dare Drop puts publishers and developers in control, allowing them to set specific dares for any of their games. These can be straightforward tasks like completing a game’s main story or more outside-the-box ideas like playing through a Surgeon Simulator 2 stage using a Guitar Hero controller.
Influencers get rewarded for completing dares, be it with product codes, swag, or whatever a developer wants to give, which they can then give to their community as a reward for tuning in. And it doesn’t just have to be devs and publishers issuing dares, as viewers can also challenge their favorite streamers and donate via dares.
Dare Drop co-founders Joe Bechtold and Paul Traficanti are available to discuss their inspiration for creating Dare Drop, their thoughts on the future of influencer marketing, and any dare-related shenanigans. Let us know if you’d like to arrange a time to chat with them, and we’ll be more than happy to set that up for you!
Bechtold and Traficanti have expertise working with billion-dollar brands, and they possess a unique and deep understanding of the influencer marketing industry.
Joe Bechtold (Left) and Paul Traficanti (Right).
Joe Bechtold has been a product expert for more than 13 years, and before joining Dare Drop, he led a team supporting $1.6b in annual revenue at Gap. Paul Traficanti has an extensive background in influencer marketing, leading and executing more than $100m in influencer marketing deals for brands like Google Play, GoDaddy, and Warby Parker.
Key Benefits of Dare Drop:
- Better Watch Time to Dollar Invested: All of Dare Drop’s publishers have seen at least 1.8x better results per dollar spent on influencers. In one case, a Dare Drop publisher saw 10x better results.
- Specific Execution, Special Results: Publishers and developers can curate specific, hard-to-achieve dares that reward streamers for spending ample time playing their games.
- Huge Awareness Increase Even After Launch: Games can work with Dare Drop in an “always-on” approach. It doesn’t just have to be for a game release but for future DLC and other ongoing initiatives to keep content creators engaged.
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