Dead Cells mobile sells 2 million units in China

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Playdigious’ group company entered IPO on July 12th 2021

European indie games publisher Playdigious SAS (who were recently acquired by Fragbite Group AB), and Bilibili, the iconic brand and a leading video community for young generations in China, are very pleased to annouce that the mobile version of Dead Cells has sold over 2 million paid units in the six months since its release in China in February 2021.

Dead Cells is a rogue-lite action-platformer developed by Motion Twin and first released on PC on May 10th 2017. The game won numerous awards, such as The Game Award for “Best Action Game” in 2018. Dead Cells was ported and published on Mobile by Playdigious, while Bilibili Game acquired the exclusive distribution rights on mobile in mainland China.

”We are committed to dispelling the misconception that console-like paid games can’t work technically and financially on mobile. We believe that the incredible success and massive reach demonstrated by Bilibili, our local Chinese partner, really shows that there’s an enormous untapped market for quality premium mobile titles. We were very impressed by their marketing force, and also their adaptness at managing both a leading local video-sharing platform and an Android AppStore”, said Xavier Liard, co-founder and CEO, Playdigious.

It’s our pleasure to bring a high-quality game like Dead Cells to mainland China. We are excited to see Dead Cells achieve grat popularity in China. During the while process, we have been impressed by Playdigious’ deep understanding of product design and user demands. Bilibili’s users represent the trends and culture of China’s young generation and their evolving entertainment demands. Bilibili Game will continue to prioritize high-quality content and provide more offerings to Chinese gamers”, said Zhang Feng, Senior Vice President, Bilibili.

Alongside this good news, Playdigious’ group company FragBite Group AB just got publicly traded on Nasdaq First North, under ticket name FRAG with ISIN SE0015949334, a mova that would enable Playdigious to grow further in the field of console-like paid games on mobile.

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