Developments in the Video Game Industry
According to the US entertainment and media outlook: 2016-2020 research published by PwC, the video game industry is projected to grow in value at a compounded annual growth rate of 3.6 percent by 2020, while the global video game industry is expected to grow even faster, at a CAGR of 4.8 percent, reaching a value of $90.1 billion in 2020. Major changes in the way customer consume entertainment, in particular video games, are affecting the overall industry. Versus Systems, Inc. (OTC: VRSSF) (CSE: VS), Microsoft Corporation (NASDAQ: MSFT), Sony Corp. (NYSE: SNE), Zynga Inc. (NASDAQ: ZNGA), Take Two Interactive Software Inc. (NASDAQ: TTWO)
The report indicates that one of the reasons that gaming is an industry with a positive outlook is due to its many segments. Also, PC gaming is in comeback mode. The segment is expected to grow at a rate of 6.3 percent annually by the end of the decade, being driven by popular online competitive PC games and action titles, explained Chris Vollmer, a strategist in PwC’s global entertainment and media business, in an interview with GamesBeat. “The growth driver is more digital purchases on the consoles and PCs,” Vollmer said. “We see more microtransactions around expansion packs, extra content, subscriptions, and other items.”
Versus Systems, Inc. (OTCQB: VRSSF) (CSE: VS) has developed a proprietary in-game prizing and promotions engine featuring conditional prizing and dynamic regulatory compliance. Earlier today the company announced, “a partnership with Rockstar, Inc., manufacturers of Rockstar Energy Drink, to expand the Versus in-game prize offerings for video gamers. Players will compete in-game for exclusive access to Rockstar events, apparel, and branded products.”
“Rockstar is a perfect partner for the Versus engine,” said Matthew Pierce, CEO, Versus Systems. “Events, apparel, gear, and the iconic Rockstar Energy Drink – these are ideal rewards for so many gamers in so many games. We can’t wait to start offering Rockstar prizing, and the Rockstar lifestyle, inside all Versus-enabled games.”
“Versus has built a robust engine that makes it easy for us to reward gamers for their in-game performance,” said Jason May, EVP of Marketing, Rockstar, Inc. “Versus allows gamers select a prize, like the latest Rockstar apparel designs, to compete for in-game. Winners can look forward to more than leaderboard dominance – real prizes will actually show up on their doorstep. Rockstar supports gaming – Versus gives us a new, really cool way to reward players!”
VersusSystems allows game developers and publishers to provide their players with a steady stream of fresh content in the form of cool prizes that players can pre-select before they compete in-game. Prizes including gear, apparel, concert tickets, energy drinks, DLC, and cash – all from brands gamers care about like Rockstar, Han Cholo, Tier 1 Games and others. Versus wants every gamer at home to feel like an eSports phenomenon playing for real prizes.
Rockstar, Inc. is a leading producer of Energy Drinks and lifestyle products for people with active and exhausting lifestyles, from athletes to rock stars. Rockstar offers products at retail outlets in the United States, Canada, Australia, Austria, Belgium, Ireland, Mexico, New Zealand, Japan, Germany, Switzerland, Finland, Spain, the Netherlands, the United Arab Emirates, and the United Kingdom. Rockstar sponsors action sports, motor sports, concerts, artists, and live events across the globe. Rockstar has previously worked in the video gaming space with notable franchises such as Gears of War and Forza with Microsoft Corporation (NASDAQ: MSFT) and Xbox.
Sony Corp. (NYSE: SNE) is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices for consumer, professional and industrial markets, as well as game consoles and software. The company recently announced that announced that PlayStation®VR (PS VR), a virtual reality system for PlayStation®4 (PS4®), has cumulatively sold through 915,000 worldwide as of February 19, 2017. “Since its October launch, PS VR continues to be well received by people around the world thanks to the high quality, revolutionary VR experience it offers. With more than 53.4 million PS4 units sold through globally we firmly believe PlayStation VR will take the lead position in the VR market” said Andrew House, President and Global CEO of Sony Interactive Entertainment. “We are increasing production to meet demand and will continuously support content developers as they create innovative VR experiences that are only possible on PlayStation.”
Zynga Inc. (NASDAQ: ZNGA) is a provider of social game services. The Company develops, markets and operates social games as live services played on mobile platforms, such as iPhone Operating System (iOS) and Android and social networking sites such as Facebook. More than 1 billion people have played Zynga’s games across Web and mobile, including FarmVille, Zynga Poker, Words With Friends, Hit it Rich! Slots and CSR Racing. Earlier in December the company announced the worldwide launch of Dawn of Titans – a next-generation mobile Action Strategy game developed by Zynga’s UK-based studio, NaturalMotion.
Take Two Interactive Software Inc. (NASDAQ: TTWO) is a developer, publisher and marketer of entertainment for consumers around the world. The Company develops and publishes products through its labels, Rockstar Games and 2K. It operates through publishing segment. It has a portfolio of software content for the hardware platforms in a range of genres. This February the company announced plans to launch the NBA 2K eLeague, a new, professional competitive gaming league that will bring together the best basketball gamers in the world. This marks the first official eSports league operated by a U.S. professional sports league.
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