Exclusive discussions for Asmodee to join the Embracer Group and create Europe’s largest gaming group
PAI and the Embracer Group have entered in exclusive discussions for Asmodee, one of the worldwide leaders in board games, to join the Embracer Group, the parent company of businesses developing and publishing PC, console and mobile games for the global games market.
Owned by PAI Partners as a majority shareholder since 2018, Asmodee has sold more than 39M games in 2020 globally. Through 22 fully owned studios and 300+ IPs including Ticket to Ride (80M+ players) and Dobble (85M+ players), Asmodee has grown to be the largest independent global player in a growing and highly resilient board games market. Asmodee benefits from a unique 25-year experience in creating long-lasting franchises and delivering strong original content.
Asmodee and Embracer share a natural and strong bond in their strategy and cultures, focused on creating the best games and experiences – and make them available to the largest audience on all relevant gaming and media platforms. This would mark a transformative step in Embracer and Asmodee’s strategy and would create Europe’s largest gaming group, with an established market leading position in board games. Board games and video games are highly complementary and boast long term appeal to global consumers.
Through the combined strengths of Embracer’s 8 existing operating groups (THQ Nordic, Koch Media, Coffee Stain, Amplifier, Saber Interactive, Deca, Gearbox Entertainment, Easybrain), Asmodee’s franchises would accelerate their expansion into video games – while Embracer Group franchises would benefit from Asmodee’s publishing & distribution expertise in board games. The envisaged groups’ collaboration and joint forces would bring impact and scale around IPs, distribution, technology, game development and transmedia-projects.
The combined entities of Embracer Group and Asmodee would own more than 100 game development studios and over 500 owned IPs and brands, employing 11,300+ employees across 50+ countries.
Asmodee’s CEO Stéphane Carville together with his management team would continue to lead the new operating group. Asmodee would continue to operate independently as before the transaction with no reorganization expected driven by the contemplated transaction.
“I’m thrilled at the prospect of the project of pursuing our ambition with Lars Wingefors and the Embracer Group” says Stéphane Carville, CEO of Asmodee Group. “Embracer and Asmodee share strong values centered on putting the best teams together to provide our players with the best experiences on the planet.”
Gaëlle d’Engremont, Partner and Head of Food & Consumer sector at PAI Partners says : “In close partnership with the management of the company, we have implemented over the past three years a highly ambitious strategy for Asmodee to position it as the undeniable leader in the exciting world of board games. For Amosdee to pursue its successful journey with the long-term support of Embracer, a leading player in the game industry, could be a very good opportunity.”
“I am delighted we have made an offer to welcome Asmodee to our growing Group. Asmodee would become our ninth operating group, moving Embracer towards becoming a leading independent global gaming eco-system with several market leading positions in line with the succesful Embracer strategy to build on passionate entrepreneurs and creators with a decentralized operating model.“ adds Lars Wingefors, Co-founder and Group CEO Embracer Group AB
Free Demo for Lovecrafting Dating Sim “Sucker for Love” Available Now
