Frost & Sullivan Lauds Brightcove’s Undisputed Leadership in the Online Video Platforms Market
Based on its recent analysis of the online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove with the 2016 Global Frost & Sullivan Award for Market Leadership. Brightcove is a pioneer of online video and continues its dominance of the market with an impressive 8% year-on-year growth, securing 23% of the market share. Its belief that video will become the principal online communication medium impelled the creation of the OVP market. Brightcove’s solutions power some of the world’s leading publishers, enterprises, networks, broadcasters, and digital media companies, across 75 countries.
Brightcove prides itself on being a one-stop-shop for video solutions for media companies and enterprises. Its range of solutions includes basic transcoding into key formats, fully-featured video players, interactive content elements, video analytics and advertising, and monetizing capabilities. Media companies were some of Brightcove’s earliest customers and guided the company’s efforts to deliver industry-leading performance, scalability, modularization, and extensive workflow integration, all of which support its enterprise customers as well.
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“Brightcove’s media clients also led it to develop a multi-regional delivery capability to present services closer to the end customer and monetize video everywhere, another capability that enterprises value,” said Frost & Sullivan Industry Manager, Aravindh Vanchesan. “In turn, marketing teams within enterprises have partnered with Brightcove to provide easy-to-use solutions with built-in business expertise that does not require extensive IT involvement, a feature that is attractive to media companies.”
Brightcove’s flagship video platform, Video Cloud, a cloud-based software-as-a-service (SaaS) solution, simplifies video delivery to every device and destination used by the end user. The latest updates to Video Cloud feature faster upload and playback time, a Flash-free HTML5 player, rich application programming interfaces, custom analytics, and a new user interface. Furthermore, Video Cloud supports high-definition live streaming on all devices for real-time audience engagement. Live digital video recording enables audiences to pause and rewind to their favorite parts of a stream, so the company’s message is fully received.
Brightcove has stayed ahead of the competition by having a pulse on the needs of enterprise marketing. With the Brightcove Video Marketing Suite (Suite), marketers can harness the power of video to enhance awareness, engagement, and conversion. Additionally, Brightcove’s solution, Once, pulls together all components of video, audio, and image media and delivers seamless server-side advertisement insertion (SSAI). With SSAI, companies insert advertisements in any part of the video stream for better monetization, delivering a TV-like experience to viewers. Meanwhile, Brightcove Lift combines the capabilities of Once with the Brightcove Player and native software development kits (SDKs), allowing customers to get to market quickly and benefit from Brightcove’s investments in high-performance player technology.
“For customers with existing video technology investments, Brightcove makes many components of its platform available as modular products,” noted Vanchesan. “By leveraging all products or choosing the best solution, Brightcove’s customers experience seamless delivery, management, and greater ROI with optimized customer experience on every video.”
Brightcove optimizes every customer’s purchase experience and implementation by understanding its business requirements. Although the Brightcove solutions are SaaS models, with price structure depending on solution components, the company boasts competitive and promotional pricing.
Brightcove focuses on delivering a range of functionalities that enhance and extend in many important areas by the company’s large partner ecosystem. Its early international investments enabled it to dominate the OVP market in Japan and Australia and enjoy a strong presence in other Asian markets and Europe. These advantages earned the company top-tier clients, such as Showtime, Staples, FOX, Sony Music, GM, Merck, and TJX.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
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