40M game downloads, 2M books sold, 12M views on YouTube for TV series pilot. New studio is called Eerie Guest Studios.
Today, publisher tinyBuild announced that they have acquired the development team of Hello Neighbor from Dynamic Pixels. The new team will be called Eerie Guest Studios and based in Hilversum, Netherlands. Overall, tinyBuild plans to invest over 15M USD in the franchise, the acquisition being part of this sum.
“We are working on more acquisitions to strengthen the brand and investing heavily into cross-media,” – says Alex Nichiporchik, CEO of tinyBuild. – “We just announced Hello Neighbor board game, there’s a graphic novel coming in October, and our internally produced Hello Neighbor Animated Series pilot hit 12M views on YouTube”
Looking at the latest sales figures, tinyBuild has noticed a surge in a free2play and gaming subscription sign-ups:
“During COVID-19 we saw a major spike in free and subscription-based content, showing a trend towards value-driven entertainment,” – says Nichiporchik. – “We feel that there’s a big shift coming, so we decided to shift our investments into internal IP development while staying true to our mission of bringing extraordinary value to our fans.”
Recently, tinyBuild has been giving out its new game, Totally Reliable Delivery Service, for free on Epic Games Store.
Available on PC, Xbox One, PS4, Nintendo Switch, Android and iOS, the horror video game was followed by both a prequel (Hello Neighbor: Hide and Seek) and a multiplayer spin-off (Secret Neighbor). Over 40 million people play Hello Neighbor, the game’s audience consists mainly of children 8-16 years old located in the US, China, Russia, Germany, France, South America.
About Hello Neighbor
In addition to games, tinyBuild’s decision to work on a book brand brought $16 million of book sales and $5 million of accessories sales.
This month tinyBuild announced its partnership with Arcane Wonders to bring Hello Neighbor to table top: The Secret Neighbor Party Game will hit all the major stores in October