Toys on Hot 20, STEM 10 and 12 Under $20 Lists Average Under $50
More than 100 Toys in Holiday Gift Guide are Under $25
The Toy Insider, the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers, unveiled its expert picks for the best toys, games and gifts in its 17th annual Holiday Gift Guide. The hottest and most coveted products for 2022 are broken out into three toy lists: the Hot 20, the toys topping every kid’s wish list; the STEM 10, playthings to hone kids’ STEM skills; and the 12 Under $20, high-value toys and games that don’t break the bank. This year’s complete holiday gift guide has more than 360 toys from 145 toymakers.
Shopping for holiday gifts this year comes with continued challenges, including record-high inflation creating price hikes across all toy categories and the still-present effects from the supply chain issues of 2021.
“We’re already seeing inflation impacting the toy box. Getting your hands on hot toys this year means budgeting more dollars, plus shopping early to avoid the disappointment of a sold-out toy,” said Laurie Schacht, Chief Toy Officer, The Toy Insider. Data gathered by The Toy Insider shows consumers can expect to pay up to 15 percent more on toys and games this holiday season.
Schacht reassures parents and gift-givers: “Our gift guide is a handy and well-rounded resource for anyone shopping more mindfully for kids this holiday season. We hand-picked products so that no matter your budget and how you shop—online, in store, at a mass retailer or local toy shop—there’s something for everyone at every price point.”
The Toy Insider‘s Holiday Gift Guide features a wide mix of budget-friendly toys and games: More than 70% of the guide has options under $50, with more than 125 of them under $25. It also includes curated selections that guarantee something for kids across all ages and interests. The guide represents a trendy assortment of tech upgrades, multi-generational play, food-inspired fun, and toys that encourage wellness.