From TCL 2nd Generation AiPQ Engine, QLED TVs to multi-category products, TCL reasserts its AIxIoT strategy to enable smart home creativity
TCL Electronics (1070.HK), one of the dominant players in the global TV industry and a leading consumer electronics company who early this year launched an assortment of innovative QLED TVs with a mission to make life Intelligent, has arrived at IFA 2020debutingthe AiPQEngineTM Gen2, TCL’s newest intelligent advancement in audiovisual optimization.
TCL’s continuous endeavor in forwarding QLED and Mini-LED technologyhas also been showcased in part with the latest global TCL QLED 4K/8K TV lineups. Furthermore, TCL has reasserted its commitment to AIxIoT strategy with smart connected multi-category product launches ranging from soundbars, mobile devices, air conditioners and other major domestic appliances.
Global Marketing Performance
With consumers at the heart of all things,TCLhas enjoyed strong growth in the early 2020. Despite unsettled economies, TCL has maintained impressive TV sales figures worldwide. In Q1 2020 alone, 4.27 million [1]TCL branded TVs were sold with TCL QLED TV sales increasing 217.1% YoY [2].
In US retail market share, TCL brand TV ranked No.2 in Q1 2020[3]. In Australian market, TCL ranked No.1 in March [4]. In terms of the expanding global emerging market, TCLTV sales wereup by 14.3% Q1 YoY[5].
In Europe, TCL has also enjoyed sale volume increase from Italy of 16%,Germany 15%, Czech 100%, Poland 38%, UK 100%, and in France we reinforced our ranking as No. 3 in terms of market share [6].Over the years, TCL has continued to innovate display technology. As the entrance to the big screen connection, TV display innovation is always the top priority.
Display Advancements
Driven by machine-learning algorithms matched with vast knowledge in human visual perception, TCL’s AiPQ Engine Gen2 switches on the full potential of TCL’s big screen TVs with real-time audiovisual optimization according to various entertainment content genres and ambient watching environments. The advanced technology also allows global customization of the audiovisual performance for the unique applications of individual regions.
For over 10 years, TCL has invested billions of USD in display panel production facilities for TVs, mastering LCD, OLED, foldable OLED, Mini-LED, QLED technologies. TCL’s latest investment into Mini-LED display technology guarantees more flexible designs available with more lighting zones for stunning contrast performance. Meanwhile, TCL democratizes QLED display technology to more TV models, available to wider ranges of consumers around the world. This year, TCL has taken a step further and formed business alliance with JOLED Inc. to jointly-develop inkjet OLED printing technology.
Multi-Category Products
Under the ongoing AIxIoT strategy, TCL has launched a full category product lineup to IFA2020. As a large screen gateway to smartly connected homes, TCL showcased its 2020 QLED TV lineups, such as IMAX Enhanced and 8K Association certified X915 and EISA Award winner C815.
As for premium audio offerings, TCL presented at this IFA, theIF and EISA Award winner TCL TS9030 Dolby Atmos Ray·Danz soundbar and the TS8111 soundbar to further strengthen TCL’s audio lineup.
To push the boundary of intelligent lifestyle, TCL has also launched an assortment of global smart MDA products, such as air conditioner Ocarina and T-Smart,portable air conditioner models; washing machine X Series,P series, CSeries refrigerator.
For mobile devices, TCL launches its latest tablets TCL 10 TABMAX and TABMID, TCL MOVETIME Family Watch MT43A and true wireless headphones TCL MOVEAUDIO S200. TCL also unveils the TCL NXTPAPER technologydesigned for those who desire an elevated experience that combines the benefits of both screen and paper.
Sponsorship announcements
In recent years, TCL’s vast array of sponsorships and partnerships have shown that we recognize the power of sports and the connective spirit that drives players, fans and the wider community.
At IFA 2020, TCL has announced at global perspective that it is reinforcing collaboration with FIBA with more games and closer collaboration ascontingency plans and decisions for major tournaments continue to unravel.
Basketball is not just a game, it’s a way of life for many of our fans. The ways in which people interact with our sport is constantly evolving. The partnership has ‘switched on’ more possibilities to bring basketball to our fans across the world, with TCL’s latest products and technology.
Outlook to Intelligent Lifestyle
Keeping up with the times requires constant adaptation and innovation. Under on-going AIxIoT strategy, TCL’s leading display technology and multi-category innovations have been attracting users worldwide. With continuous endeavor, TCL is committed to immersing global customers, partners in this intelligent era with innovative products and services. Life is intelligent. Intelligence grows in life.
Power & Revolution – 2020 Edition Now Available on PC
