Levi’s® and Royal Enfield ride along for a capsule collection

Levi’s® and Royal Enfield ride along for a capsule collection

Levi’s® and Royal Enfield ride along for a capsule collection

Two iconic brands Levi’s® and Royal Enfield, join hands to bring you a capsule collection that combines style, form, and function! The collection is sure to catch the attention of motorcycle riders and denim fans alike.

Levi’s® and Royal Enfield both have a rich history and symbolize values of Originality, Independence, Self-expression, and Authenticity. Fans of both brands will love the exclusive collection that includes jeans & jackets made from CORDURA® denim with high abrasion resistance that is built to last. They are purposefully designed with features like armour slots for shoulder, elbow and knee, a 3D pocket with a hidden zipper, high visibility reflective tape and more.

In addition, there is a wide range of graphic t-shirts available in the collection, with designs created by a multi- disciplinary artist, Toria Jaymes, who works under the guise of “Stay Outside”. Toria has a strong, authentic design language, and is a rider herself. She has previously collaborated with Royal Enfield and is often seen in Levi’s® as she is a big fan of the brand herself.

“Our brand promise is to unleash authentic self-expression and this collection truly stands by that sentiment. Our collaboration game has always been strong, and we are excited to launch this one. Levi’s® and Royal Enfield have a lot in common in terms of the approach to product and quality. The product aesthetics and the functionalities set this collection apart and I am sure the motorcycling community and even the rider at heart will love this collection. Being a rider myself, this collaboration is personally very special.” – Sanjeev Mohanty, MD – South Asia & MENA, Levi Strauss & Co.

Commenting on the collaboration with Levi’s®, Puneet Sood, Head – Apparel Business at Royal Enfield said, “Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles. We’re delighted to be collaborating with a fellow iconic brand, Levi’s®. With a rich legacy and the cultural impact that both the brands have, the collaboration is a perfect fit. Incorporating the strong identities and values of both the brands, Royal Enfield with its understanding of the motorcycling ethos and Levi’s® with its expertise in denim and apparel; this collection is a perfect blend of

comfort, style and safety. Also, it is a celebration of all the countless memories, endless journeys and adventurous

times that the two brands have been a part of for the riders both on and off the saddle.”

The collection will be available for purchase at Select Levi’s® Stores and Levis.in

Link to Levi’s® X Royal Enfield Product Imagery is here.


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