During the 2016 holiday season, GameStop, a global family of specialty retail brands that makes the most popular technologies affordable and simple, invited its customers and associates to be game changers by raising money and awareness for Make-A-Wish®. More than $2.4 million was raised through the fundraising campaign to help grant wishes for children with life-threatening medical conditions.
For the third annual in-store campaign, GameStop expanded its fundraising efforts on a global scale to include its ThinkGeek, Simply Mac and AT&T Spring Mobile stores in the U.S., and EB Games stores in Canada. The success of this year’s campaign is a direct result of the generous giving spirit from these communities.
GameStop associates and customers were motivated by wish kid Stewart, who served as the Wish Kid Ambassador for the 2016 holiday campaign. Earlier this year, Stewart and his family were flown to Anaheim, Calif., under the guise of being the Wish Kid Ambassador, and instead was surprised on-stage in front of 5,000 GameStop associates that his wish to go behind-the-scenes and see how video games are made would be coming true the next day thanks to Activision!
“We set out in 2016 with a corporate social responsibility vision to use gaming, technology and geek fanaticism for the Power of Good,” said Rob Lloyd, chief financial officer of GameStop and Make-A-Wish®North Texas board member. “Our holiday fundraising campaign demonstrates how collectively our associates and customers, across all our brands in the U.S. and Canada, are passionate about the great work Make-A-Wish does for children in need. We are excited to see what we can accomplish together for Make-A-Wish during 2017- the 10-year anniversary of our partnership.”
GameStop has been a proud supporter of Make-A-Wish since 2007, raising nearly $6 million. Currently, an average of one wish kid per day specifically requests a shopping spree at GameStop as part of their wish. To date, more than 2,000 wish kids have benefited from GameStop’s generosity through gift cards they provide to enhance these shopping sprees and electronics wishes.
“Research shows that a wish has a lasting and substantial impact on the emotional and physical health of children fighting critical illnesses,” said David Williams, president and chief executive officer of Make-A-Wish America. “For 10 years, GameStop has continued to increase their support of our mission and our goal to reach every eligible child through this in-store campaign, hosting wishes daily, and enhancing the wish experience for thousands of wish kids. They have truly made a significant impact on the lives of wish kids and their families.”