Juniper Research: World of Warcraft and Other MMO/MOBA Games to Approach 25% of the $100bn Digital Games Market in 2017
A new study from Juniper Research has found that MMO (Massively Multiplayer Online) games such as World of Warcraft, and MOBA (Multiplayer Online Battle Arena) games including DoTA 2, are to account for almost 25% of the digital games industry this year.
The new research, Future Games Market: MMO & MOBA 2017-2021, forecasts that revenues from this genre will accelerate to $43bn by 2021, accounting for over a third of global games industry revenues. The research cites the F2P (Free to Play) model as being the key catalyst.
MOBA Games Aid Surge in eSports
The research found that whilst MMO games continue to dominate the PC games industry, MOBA games will become a crucial driver for the eSports (competitive playing of video games) market, which will itself reach $3.5 billion by 2021.
Research author Lauren Foye explained: “MOBA games have evolved from user-made campaigns to a staple of the eSports industry, with considerable investment by games developers and publishers. Investment is driven by the fact that, in some cases, eSports viewership surpasses many popular sports.“
MOBA Market Leaders Identified
Juniper has identified Riot Games title League of Legends as market leader, hosting over 100 million monthly active users.
Targeting Future Growth: Console & Mobile
The research also found that console and mobile devices offer great scope for future growth, with these platforms having been underutilised until now, particularly in Western markets.
Nevertheless, Juniper predicted that opportunity across these platforms would be distinct for MMO and MOBA games, with emerging technology and business model innovation acting to increase traction. For example, the accessibility of VR (virtual reality) on these platforms was cited as a key future driver for ‘open-world‘ style MMO games. With MOBA less suited to VR, Juniper noted that F2P and ‘Let’s Play’ games would be key for publishers in replicating Asian success in occidental markets.
The whitepaper, MMO Games ~ Massive Money Opportunity is available to download from the Juniper website together with further details of the new research.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.