Mobile titles resonate with the UK audience as new users increase by 15% and monthly active users rise by 12% QoQ in the region
Global gaming brand MY.GAMES has announced an increase in revenue by 33% YoY in Q3 of 2020 to $145mn (RUB 10.672bn) with MY.GAMES accounting for 40% of Mail.ru Group’s quarterly revenue. The number of worldwide players reached 740 million, with a 6% increase QoQ.
The top-5 revenue-generating mobile games in Q3 remain unchanged from Q2 and include War Robots, Hustle Castle, Left to Survive, Love Sick: Interactive Stories, and Zero City. The mobile segment was a primary audience and revenue growth driver in the UK with new users up 15% and MAU up 12% quarter on quarter respectively. Zero City in particular has boosted its presence in the UK with new users rising by 68% and monthly unique users up 57% QoQ respectively.
Around 90% of MY.GAMES revenue was generated through own IP vs licensed titles, with mobile products accounting for 75% of overall revenue. War Robots (Pixonic studio) reached a new milestone of 177mn in downloads. War Robots Remastered, a remastered edition of the original, was launched in October and featured during the Apple Event in September. Left to Survive (Whalekit studio) reached 27mn downloads and entered the top three highest-grossing mobile shooters in September among the FPS genre in the United States. Another title from this studio, Warface: Global Operations, launched a PvE campaign in September and reached 12m downloads since its launch in January.
“Despite the lifting of global COVID-19 lockdowns in June and people making the most of the summer, we have still seen steady growth throughout Q3,” said MY.GAMES CEO Vasiliy Maguryan. “Our recent consolidation of Deus Craft is an important step on our path towards a strong global gaming brand. We will continue to invest in our business through 2020 and beyond, delivering strong growth across all of our titles.”
PC and console growth was led by the multi-platform franchise, Warface. Still one of the top three revenue generators for the company, the Warface franchise launched a new premium B2P tactical first-person shooter in May and has since been localised for the Middle Eastern Market, while the Nintendo Switch version has amassed 3.3 million players since its launch in February.
PC title Conqueror’s Blade reached 2.7 million players in Q3 with monthly revenue around $1 million and was successfully launched in Turkey in August. Free-to-play MMO Skyforge will come to Nintendo Switch in Q4 to become MY.GAMES’s second Switch title.
“Despite the current global situation, we continue to provide quality games and services to our loyal players. Our new mobile titles, Storyngton Hall and Grand Hotel Mania, have been very popular with our players, as has the remastered edition of the mobile classic War Robots. We will maintain this positive trend in Q4 with the highly anticipated launch of Skyforge on Nintendo Switch and continuing steady growth of Conqueror’s Blade,” Maguryan concluded.
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