Developed by ATechnos, users can enjoy video assets displaying Pinaka Missile launchers and Supersonic Cruise missile
As India prepares to celebrate its first national holiday for the year 2017; the 68th Republic day, nexGTv, India’s largest subscription-led video entertainment app, is giving its users a chance to immerse themselves fully in the patriotic feeling! The platform has acquired the worldwide digital telecast rights to two dedicated video assets from ATechnos, a leading content distributor and video content provider. The move will allow nexGTv users across the world to know about the Pinaka Missile launchers and Supersonic Cruise missile displayed at the iconic Republic Day Parade through the videos.
A growing leader in digital consulting, broadcasting technology, content provision, partnership development, and outsourcing, ATechnos provides business consulting, technology, engineering, and outsourcing services to its partners. Its media distribution arms in 52+ countries have empowered thousands of customers worldwide and enabled several key content distribution partnerships. ATechnos is currently distributing approximately 11,000 clips in more than 17 languages on a daily basis.
Speaking on launch Abhesh Verma, COO – nexGTv, said, “On the occasion of Republic Day, every Indian is immersed in the spirit of patriotism and everywhere the celebrations begin with watching the parade from the morning itself. In fact, for many, this parade holds a special meaning. Thus, by adding dedicated videos on our platform featuring the display of missiles and its launchers, we aim to provide interesting highlights from the 2 and a half-hour parade through a video-based medium. We are confident this will enable a truly immersive and enriching experience for nexGTv viewers and will add a dash of nostalgia to their celebrations.”
The latest videos are available as a part of the paid packages on nexGTv and can be viewed seamlessly on its web and mobile platforms. Viewers can log into www.nexgtv.com or the nexGTv mobile app, available on both Android and iOS platforms.
About nexGTv and DigiVive:
With over 25 million downloads, nexGTv – the flagship, multi award-winning application from DigiVive – is the unmistakable TV button on your mobile. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including ‘The Best Digital Experience’ at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.
In keeping with its mission of providing the most relevant entertainment solutions to consumers across age groups, nexGTv has launched several dedicated apps for its users around the world. It launched nexGTv Kids to curate and deliver the most entertaining and educative content meant especially for the kids aged between 2 to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also delighted fitness enthusiasts by launching an exclusive Yoga app, nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam, Dirty Politics and many more. Moreover, in order to enhance accessibility, the company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTV News and nexGTV Comedy One etc through one consolidated platform.
nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What’s Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter in order to diversify its offerings with high-quality international content.
But that is not all. SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director and master storyteller Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.
Conceived by technology professionals together with deep consumer insights, DigiVive focuses on creating offerings in line with trends, with best-in-class content, ease-of-use, availability and affordability, giving consumers an unparalleled and immersive viewing experience. Its partners include leading telecom operators and OEMs. Established in 2010, DigiVive is a group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.
For further information, visit http://www.nexgtv.com.
