Nippon Paint India expands presence in Automotive Refinish business, targets international success with its new product line
Nippon Paint India, part of the NIPSEA Group, has launched a new international automotive refinishes product system under the n-MAXbrand. With this launch, Nippon Paint is expanding its presence in the Indian and International car refinishing markets through its new state of the art product line that is designed to excel in all geographical regions and weather conditions across the world.
The n-MAX range includes N Max SB – equipped with a vast range of OEM colour formulations and supported by its advanced Nippon Paint Partner digital colour retrieval system with 5 angle spectrophotometer. The colour range is supplemented by Nax Pro LV, a low VOC range of clear coats, primers and auxiliaries from Europe &Nax Pro EZ which offers a complimentary range of high performance, value based ancillaries.
Talking about the range, Mr. Sharad Malhotra, Sr. Vice President, Nipsea Group Automotive Refinishes said, “The n-MAX launch reflects our global aspiration to develop and offer quality products in the international automotive refinishes market. The product has been developed by the core technology group in India and is a powerful statement of intent from our side. We hope to make this brand successful not only in India but across the world. We are confident that our technology and product quality is superior and we are keen to add tremendous value to our customers paint processes, in line with our vision to be paint process specialists.”
Mr. A. Prateesh, General Manager (Marketing), Nipsea Group Automotive Refinishes added “n-MAX range is introduced to offer quality tinting solutions with very low investment. This is a state of the art product line for independent body shops and collision repair centers. The aim is to build long term partnerships with distributors by offering advanced technology at competitive pricing along with value added services. The range has been designed with the goal to give utmost ease to retailers and automotive bodyshops. We have launched this brand under our Refinish 2.0 stream which will witness more launches in times to come.”
Nippon Paint India is a leading producer of high-quality paints and coatings for automotive refinish, industrial and the decorative sector. Nippon Paint India is part of the NIPSEA Group which is a subsidiary of Nippon Paint Japan, which forms the largest coatings group in Asia Pacific and the 4th largest in the world in terms of revenue.
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