OPPLE, a global integrated lighting solutions company and one of World’s Leading LED Lighting brand organized their all India Dealer Meet. Involving more than 100 dealers, this event awarded channel partners for their contribution to the brand sales.
The event stared with the introduction of Mr. Li Qiuyang, the new International Business Unit Head, OPPLE Lighting. He addressed the distributors with a welcome speech followed by an award ceremony. He shared various insights on the target achieved in 2016 along with a strong sales and marketing plan for 2017. The major milestones for 2016 included:
- Various Lighting Projects All across industries (Hotels, Hospitals, Institutes…).
- Aggressive participation in Light India 2016-New Delhi
- Consumer offer launch – Become a Millionaire Offer
- Achieved Growth of more than 200% over last year (2015)
There were 11 categories involving the All India Champion of Champions, All India Best Distributor and many other different categories. All traders were presented with Certificates and brand trophies for their immense contribution to the brand.
Talking about the meet, OPPLE India Head, Mr. Rambo Zhang, said, “We’ve been focussing on customers from some time now, but Channel Partners are our backbone. They are the ones who buy a large part of our produces. So we thought of rewarding them for their effort. This event will not only reward our regular partners but also entice new vendors to get associated with the brand. By initiating such an affair, both the dealers and the brand benefit.”
The brand has achieved their target of 100 crores in 2016 and aims to reach 125 crores this year. The event was concluded with food and drinks for all.