Jack Link’s Reups with Envy Gaming in Expanded Sponsorship Deal
Jack Link’s first partnered with esports and entertainment organization Envy Gaming in 2019, sponsoring its teams the Call of Duty League and Overwatch League and creating some wild memories with Sasquatch at live events and as an intern at the Envy HQ in Dallas. Following an initial three-year deal, Envy and Jack Link’s are thrilled to announce a renewal and expansion of their partnership that represents Jack Link’s longest continuous running investment in an esports sponsorship to-date.
“Envy Gaming has been a collaborative partner and one that grew our presence in the esports community exponentially,” said Hunter Qualls, Senior Marketing Manager – Strategic Partnerships & Experiential at Jack Link’s Protein Snacks. “We’ve been able to connect with passionate, loyal fans and followers in this community, and look forward to many more exciting opportunities through this partnership.”
Jack Link’s is the Official Protein Snack of Optic Gaming, OpTic Texas, the Dallas Fuel, and Envy Gaming under terms of the deal. New this year is sponsorship of OpTic including content creators and competitive esports teams under the OpTic brand. Jack Link’s will have prime jersey position on the OpTic Texas (Call of Duty League) jerseys and sleeve sponsorship position on all other Envy and OpTic teams, as well as sponsor the Envy team competing in World Chase Tag. Creators within the organization like Hector “Hecz” Rodriguez and the trio that is Team Summertime will appear in cobranded content in the future.
Recently, Jack Link’s was a major sponsor at the Overwatch League Kickoff Clash tournament that drew more than 4,000 attendees to Esports Stadium Arlington, where Envy Gaming is the events operator. Later this year, Jack Link’s will serve as a presenting sponsor of an Envy-organized tournament for the Smash gaming community.
“Jack Link’s balance of irreverent brand fun and quality snacks that our players and teams enjoy on the go has been a perfect fit the last three years,” said Shay Butler, vice president of sales and marketing at Envy Gaming. “We’re excited to continue to grow and connect our community with Jack Link’s in new ways as we expand the relationship to include the OpTic brand, live events, and more.”
