Prime Focus proud to sponsor Dabang Mumbai Hockey Club
The 5th edition of the Coal India Hockey India League (CIHIL) got off to a flying start in Mumbai on Saturday, January 21, 2017. Prime Focus Limited (PFL), the world’s largest integrated media services powerhouse, which provides end-to-end creative, technology and production services to the Media & Entertainment industry, and the Dabang Mumbai Hockey Club (DMHC), who are currently at the top of the league with 2 games still to be played, are proud to announce their association, with PFL supporting DMHC as an Associate Sponsor.
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Commenting on the association with DMHC, Mr. Vikas Rathee, CFO, Prime Focus, said, “This is our first association with a hockey team, and we are extremely proud and excited to be supporting Dabang Mumbai HC. This is a team of world-class Indian and International players, including 5 players from the Junior World Cup that lifted the trophy in 2016 after 15 years. At Prime Focus one of our key objectives is to empower the young artists of our country, by ensuring that they learn the skills required to play on a level playing field with the very best creative talent from across the globe. We found a reflection of our values in DMHC’s endeavor to promote and encourage the young hockey talent of India to not only compete locally, but ultimately to reclaim India’s world supremacy in the sport. Associating with DMHC fits perfectly with our brand proposition.”
Commenting further on this partnership, Saumya Khaitan, Chief Executive Officer, Dabang Mumbai Hockey Club said, “To partner with a company like Prime Focus, which has attained world-wide recognition for excelling at its services in India and overseas, gives us immense pleasure and pride. It can add a lot of value not just financially, but also by helping us learn to further package the final product better for a visual treat. We look forward to a long-term partnership with Prime Focus, which would further help the national sport get the acknowledgment it deserves”.
About Prime Focus Limited:
Prime Focus Limited (PFL), the world’s largest independent integrated media services powerhouse, employs over 8,000 professionals in 15 cities across 4 continents and 6 time zones. We provide end-to-end creative services (visual effects, stereo 3D conversion and animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (equipment rental) and post-production services (Digital Intermediate and picture post) to the Media and Entertainment industry
In 2014 Prime Focus World merged with Academy Award® winning company Double Negative, one of the world’s foremost providers of visual effects (VFX); and Reliance MediaWorks merged their global film and media services business with Prime Focus Limited. Double Negative has won three Academy Awards® for its VFX work in recent years – for Ex Machina (2015), Interstellar (2014) and Inception (2010).
Prime Focus is behind groundbreaking technologies such as View-D™ (stereoscopic 2D to 3D conversion), CLEAR™ (Hybrid Cloud technology enabled Media ERP Suite) and Primetime Emmy® award-winning DAX Digital Dailies®. Leveraging our Global Digital Pipeline and pioneering WorldSourcing delivery model, we partner with content creators at every stage of the process, ensuring creative enablement, workflow efficiencies and cost optimization.
Listed on the BSE and NSE of India and recognized on the Fortune India ‘Next 500’ list, Prime Focus has operations in Abu Dhabi, Bangalore, Cape Town, Chandigarh, Delhi, Goa, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, New York, Toronto and Vancouver.