Ravi Dhariwal, Industry Stalwart & Former BCCL CEO Joins Clovia as Advisor
Former BCCL CEO Ravi Dhariwal has joined Clovia, India’s fastest growing lingerie brand as a Mentor and Advisor. He brings on board his vast experience in strategy, organisational development, marketing and brand management.
Welcoming Ravi, Pankaj Vermani, Co-Founder and CEO, Clovia, said, “We are extremely thrilled to have Ravi as our Advisor and Mentor. His experience and expertise will be invaluable in helping us with strategic and brand development.” He further added, “We look forward to a long term relationship with him and to learn from his experience in developing consumer businesses.”
Ravi Dhariwal has over 38 years of experience in building consumer businesses all over the world. He did his chemical engineering from IIT Kanpur and MBA from IIM Kolkata. He started his career with Unilever India in 1977, and worked for them in India and Australia for over 12 years in Sales and Marketing Management. He is Co-Founder of Sagacito Technologies Private Limited and also serves as a Senior Advisor of TPG Growth. Previously, he was the Chief Executive Officer of Bennett Coleman & Co. Limited. He also served as a Vice President of Franchise for SE Asia at PepsiCo International. He was Pepsi’s First employee in India and was instrumental in the brand’s growth in India during his 12 year tenure with the company.
Ravi Dhariwal also serves on the Board of several leading companies of India including Times Infotainment Media Ltd. and Times Journal India Pvt. Ltd; Future Enterprises Limited; Bharti Retail Pvt. Ltd.; and Bata India Ltd.
“I am delighted to partner with Clovia and impressed by the exponential strides they have made in the lingerie and fashion space,” Ravi Dhariwal said. He further added, “I look forward to working with the team to pursue new strategic and marketing opportunities and support them in enhancing and creating a stronger brand image.”
Clovia was set up in 2013 to address the under-serviced intimate wear segment in India. Clovia designs and manufactures its own products. Using smart technology/analytics, it monitors the sales trends and patterns on its website and manages its inventory accordingly, thus reducing the operational costs.
Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called www.clovia.com.
At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shapewear to nightwear. Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 250,000 units monthly.
For more information, please visit: www.clovia.com.