After the exciting action at the Red Bull Showrun Mumbai, Red Bull India continues the momentum with ownable & clutter-breaking consumer activation Red Bull Racers – a digital Formula 1 based game where you RACE WITH MAX AND CHECO! www.redbull.com/in-en/projects/redbullracers-game
With Oracle Red Bull Racing being a top performing team in F1 and the driver standings looking promising with Max at #1 and Checo at #2, who wouldn’t want to race like them?
Red Bull India provides consumers an opportunity to win Abu Dhabi 2023 Grand Prix tickets and exciting Red Bull Racing merchandise!
For this activation, Red Bull India launches a special 4-pack on shelf to excite consumers along with distinctive POS & digital assets that help Red Bull look like #1 across all consumer touchpoints.
Red Bull also has an exclusive retailer slice with ‘Reliance Retail’ – so their customers not only get access to this activation first, the Reliance customers also stand a chance to win a special prize (validated by the codes that Reliance will share with its customers).
Steps-
- 1. Log on to redbull.in/racers
- 2. Clock in your fastest lap
- 3. Sign in & make your way to the leaderboard
