Start Your Engines: 7-Eleven Canada and Rocket League Go Full Throttle

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7-Eleven Canada partners with Rocket League to offer fans exclusive access to prizes and in-game items. (CNW Group/7-Eleven Canada)

The highly anticipated partnership offers fans exclusive access to prizes and in-game items

 7-Eleven Canada is collaborating with Rocket League – a popular video game that features a high-powered hybrid of arcade-style soccer with vehicular competition – to bring gamers’ IRL and virtual set-up to the next level. 

For a limited time, fans will have access to exclusive Rocket League in-game 7-Eleven customization items and eight (8) chances to win $2,500 to help upgrade their gaming gear. To make the deal even sweeter, Slurpee® drink lovers can fuel up with an exclusive Rocket League cup.

“Refueling in between game sessions and having the perfect food and beverage pairing at watch parties is key for the gaming community. And at 7-Eleven we have a wide range of hot, freshly cooked snacks and cold drinks that will hit the mark,” said Norman Hower, VP & GM of 7-Eleven Canada. “There is a huge community of gamers and esports fans among our customers and they’re going to love these exclusive offers and opportunities to win amazing prizes.”

Win $2,500 to Upgrade your Gaming Gear

7-Eleven Canada is giving away $2,500 a week to eight winners in March and April to help gamers upgrade their gaming gear. With one winner chosen per week, fans will be entered to win when they scan the 7-Eleven app. Customers will receive 5 extra entries with a purchase of participating products. For even more entries, customers are encouraged to order delivery through 7NOW or use the Mobile Checkout at their local 7-Eleven location. The more you scan, the more entries you’ll get.

Take 7-Eleven Favorites into Rocket League

A selection of exclusive in-game items inspired by real 7-Eleven crowd-favorites including Slurpee Animated Decal, Big Bite Antenna and the Big Bite Topper, will be hitting the Rocket League pitch. Here’s how customers can access and claim them:

  • Buy select food and beverage products at participating 7-Eleven Canada stores
  • Scan your 7-Eleven app at checkout to get credit for your purchase. You can also use 7NOW delivery app or Mobile Checkout.
  • If your purchase qualifies, you’ll receive a notification to claim your code via your 7-Eleven app, email, or both.
  • Fill out the form to claim your in-game items. Once completed, you’ll receive an email with a one-time-use code that can be used in Rocket League. And voila – the exclusive item will appear in your garage!

7-Eleven Canada x TGS Rocket League Tournaments and Live Event

To build on the excitement, 7-Eleven Canada is officially partnering with TGS Esports to host three virtual tournaments and a live watch party. Schedule as follows:

  • March 25th – 27th: 7-Eleven Gamers Lounge Live @ The Gaming Stadium featuring Rocket League Championship Series (RLCS) watch party
  • April 9th: Charity Challenge featuring top Canadian influencers
  • April 30th – May 1st: Rocket League Open Tournament
  • More details on the Rocket League Tournaments can be found at 7-eleven.ca/rocket-league-gaming-tournaments

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