Online gaming: The next big industry segment booming on the Indian soil!
According to a report by KPMG & Indian Federation of Sports Gaming; “The online gaming industry in India is expected to generate a revenue of INR 11,900 Cr by the financial year 2023, growing at 22% CAGR”
As the country with the largest youth population in the world, India is embracing the new generation’s interests in digital sports and entertainment. Over the past few years, the boom in affordable, faster internet, along with increasingly affordable smartphones have seen exponential growth in the field of online gaming. Mobile gaming has been gradually producing gamers’ with serious gaming intent, and given that an overwhelmingly large section of all Indian smartphones run on Android, Google is the automatic benefactor of this boom in the industry.
Fantasy sports are also witnessing increasing traction in the country due to growth of digital infrastructure and the emergence of new sports leagues, it noted. The number of fantasy sports operators in the country has seen a 7x growth to touch 70 in 2018 from 10 in 2016. The sports fantasy users, however, has seen a 25x growth to reach over 50 million in February 2019 from 2 million in June 2016.
In the same league of fantasy sports; BalleBaazi.com with Yuvraj Singh as their brand ambassador is becoming quite popular among the Indian audiences. With innovative fantasy league options like the batting fantasy league and the bowling fantasy league and with exciting promo-codes Ballebaazi.com is holding its own in this tightly packed market space.
On the same terms, Mr. Saurabh Chopra, CEO, BalleBaazi.com would like to share his views on the following points:
1. The booming online gaming industry in India
2. The factors that are driving the growth
3. What is in store for the future (in next 5 years)
4. The challenges faced in customer acquisition and retention due to the presence of a plethora of options in the market space
5. Where does Indian gaming platforms stand vis-à-vis the world
