All the proceeds from the sales of the VKFxWrogn Collection will go towards supporting the Virat Kohli Foundation
Virat Kohli Foundation (VKF) announces a collaboration with apparel brand, Wrogn, to launch a limited edition collection of t-shirts designed by leading Indian designers Seema Khan, Manish Malhotra and Falguni Shane Peacock. The proceeds from the capsule collection, which can be purchased on the Wrogn website, their offline store, flipkart will go towards the VKF causes which include sports, healthcare, animal welfare and education across India.
Wrogn is a men’s apparel brand, co-created by Indian men’s cricket team captain, Virat Kohli. The collaboration with the three designers for the VKFxWrogn collection is an effort towards bringing about change and helping those in need.
Virat Kohli, Founder, Virat Kohli Foundation, said, “Giving back to the society and using my platform to help those in need have always been some of my biggest motivators. It gives me immense pleasure knowing that three of India’s top fashion designers who share a similar vision have collaborated with us to design this collection.”
Seema Khan said, “The work being done by the Virat Kohli Foundation and the positive impact they are making to those lesser fortunate is extremely inspiring. I am grateful for the opportunity to work closely with them and be a part of a this initiative.”
Manish Malhotra said, “In all the years I’ve known Virat, his devotion towards his philanthropic projects has always stood out to me. The causes supported by the Virat Kohli Foundation are so important and I’m glad to have gotten the chance to contribute towards the amazing work they do.”
Falguni / Shane Peacock said, “The VKFxWrogn initiative serves a much larger purpose than just being a limited-edition collection. All the proceeds will go towards improving the lives of those in need, while making our designs more accessible to millions is the twin-pronged outcome that we are happy to have been a part of.”
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