Booking.com Announces Milestone of 140,000 Reported Listings in ‘Alternative Accommodation’ Segment in India
Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, today announced that it has reached a milestone of ‘140,000 reported local listings in India’of homes, apartments and other unique places to stay. This creates a new Industry benchmark in the overall ‘Alternative Accommodations’ category in India and bears testimony to Booking.com’s recent analysis which stated that 68% Indian travellers surveyed would prefer ‘Alternative Accommodations’ for their travel in 2019.
Booking.com parent company Booking Holdings also recently announced some new data, showcasing Booking.com’s efforts in the alternative accommodations space, including that Booking.com globally ended FY 2018 with 5.7 million reported listings in its‘Alternative Accommodations’business, which is up 18% year-over-year. This resulted in the company recording $2.8 billion in revenues from this category in 2018, representing approximately 20% of the company’s overall revenue for the year. It also reached the important milestone of over $1 billion in revenues in Q3 2018 alone. This category continues to grow faster the company’s overall consolidated growth rate, with 40% of Booking.com’s active customers globally booking an ‘Alternative Accommodation’ property at some point within the last 12 months.
Ritu Mehrotra, Country Manager, India, Sri Lanka and Maldives at Booking.com, said, “Alternative Accommodations (Homes & Apartments, and other unique places to stay) are an incredibly important category for our business, and an area in which we have been focusing and growing in the recent year. We know consumers like all options – from hotels to homes to tree houses and farm stays – on one place, which is why you can find everything on Booking.com. While our focus will be to continue strengthening our leadership position in this space, we also remain committed to fulfilling our promise of a seamless and quality experience to travellers looking for instantly bookable and fee-free accommodations with us across the country.”
According to a recent research that Booking.com conducted in India, 68%* of Indian travellers are looking to experience an ‘Alternative Accommodation’ in 2019 while 66%* Indian travellers prefer an accommodation that is unique, trendsetting and is an extension of their personality.
Notes to Editors
Reported Listings refers to the total number of individually bookable units at that property as reported to us by the property, whether or not those units are all available for booking on Booking.com at a given point in time. For example, a hotel with 100 individually bookable rooms would represent one property and 100 Reported Listings (or rooms potentially available for booking), while a 5-bedroom vacation home that is bookable as a single unit would represent one property and one Reported Listing.” – Securities and Exchange Commission.
*Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 21,500 respondents were polled (including 1,000 each from Australia, Germany, France, Spain, Italy, China, Brazil, India, US, UK, Russia, Indonesia, Colombia and South Korea; and 500 each from Japan, New Zealand, Thailand, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Taiwan, Mexico, Netherlands, Sweden, Singapore and Israel). Respondents completed an online survey between 10th August to 30th August 2018.
This is defined as the percentage of respondents who rated this aspect a 7 out of 10 or higher. Research commissioned by Booking.com and independently conducted among a sample of 53,492 respondents across 31 markets. The results in this article focus on Indian travelers only, which consisted of 1,852 respondents. To participate in this survey, respondents had to be 18 years of age or older, had to have travelled at least once in the past 12 months and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place between October 16th and November 12th, 2018.
Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 17,000 employees in 198 offices in 70 countries worldwide. With a mission to empower people to experience the world, Booking.co invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travellers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in 43 languages, offer over 28 million total reported listings, including more than 5.7 million listings of homes, apartments and other unique places to stay, and covers more than 145,000 destinations in 228 countries and territories worldwide. Each day, more than 1.5 million room nights are reserved on our platform. So whether traveling for business or leisure, customers can instantly book their ideal place to stay quickly and easily with Booking.com, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach Booking.com 24/7 for assistance and support in over 43 languages, any time of the day or night.