Scientific Games Brings Together Two Global Brands With New Playboy Don’t Stop The Party! Featuring Pitbull Game
Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has launched its newest slot game designed exclusively for the hugely successful ALPHA 2 Pro Theater cabinet – Playboy Don’t Stop The Party! Featuring Pitbull.
This groundbreaking partnership between two of the world’s most recognized and popular consumer brands features the Playboy brand and Playboy Bunnies alongside the new face of Playboy — global music superstar and Playboy brand ambassador Armando Christian Perez, also known as Pitbull.
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Along with the land-based casino launch, Playboy Don’t Stop The Party! Featuring Pitbull is also available through Scientific Games’ Play4Fun™ social casino network on both desktop and mobile through its SG Universe™ product. SG Universe enhances a casino’s ability to build an engaged online player community and to keep their brand top-of-mind between casino visits.
The highly stylized land-based slot game will have players looking to keep the party going with a five-level near-area progressive, single-level wide-area progressive options, and multiple bonus features comprising Mr. Worldwide Wild Reels, Random Wild Patterns, Give Me Everything Free Games, and the Don’t Stop the Party in-game bonus. Hit singles from Pitbull, combined with the enhanced Pro Sound Chair, add energy and turn the game into a party-like experience.
Showcasing the incredible visuals and pulse-pumping sound design of the ALPHA 2 Pro Theater cabinet, Playboy Don’t Stop The Party! Featuring Pitbull capitalizes on Scientific Games’ Pro Sound Chair, bringing the player closer than ever before to the glamorous lifestyle of “Mr. Worldwide”.
Derik Mooberry, Group Chief Executive, Gaming for Scientific Games, said, “We are ecstatic to launch Playboy Don’t Stop The Party! Featuring Pitbull across both land-based and online channels. Our customers have been eagerly anticipating this game because of its high energy, its engrossing bonus events, the chance to win a life-changing progressive jackpot, and most of all – its combination of Playboy and Pitbull, two of today’s most provocative consumer brands. Pitbull‘s music, synchronized with game play and enhanced by our Pro Sound Chair, makes people feel good, and that is what slot game entertainment is all about.”
Scientific Games and Playboy have maintained a 17-year relationship, resulting in numerous popular game titles such as Playboy Hot Zone®, Playboy Muy Caliente, Playboy Platinum, Playboy Prizeball, and Playboy Club, among others.
Playboy Don’t Stop The Party! Featuring Pitbull is approved in several jurisdictions worldwide and is now available for casinos to order.
Grammy award-winning musician, songwriter, and record producer, Pitbull has sold more than six million albums and 70 million singles worldwide. Through the release of seven studio albums, “Mr. Worldwide” has achieved No. 1 status in more than 15 countries around the world with his rapid-fire rhythms, billion-dollar beats, and globally infectious hooks that cross over to audiences around the world.
About Scientific Games
Scientific Games Corporation (NASDAQ:SGMS) is a leading developer of technology-based products and services and associated content for worldwide gaming, lottery and interactive markets. The Company’s portfolio includes gaming machines, game content and systems; table games products and shufflers; instant and draw-based lottery games; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and interactive content and services. For more information, please visit ScientificGames.com.
