Immortals Essentials furthers the esports organization’s ambition to serve as a credible entry point for fans by offering enhanced quality products at zero profit
Today, esports organization Immortals announced Immortals Essentials, a new line of brand merchandise with “zero profit pricing.” The strategy behind the Immortals Essentials line is consistent with the organization’s broader objective to lower barriers to entry for fans as well as brands keen to enter or further engage with esports and competitive gaming.
Immortals highlighted four distinct features of this new merchandise program: (1) lower prices; (2) enhanced product quality; (3) free shipping; and (4) taking zero profits.
“We’re excited to announce our ‘zero profit pricing’ for the Immortals Essentials line. Immortals is contribution margin positive across all business units, which allows us to offer this merch line in a more accessible way to fans — while yielding zero profit to us,” said Immortals President & CCO Jordan Sherman. “We want to consistently deliver value back to our new and existing fans, rewarding them for their passion and loyalty. Offering an enhanced product with zero profit and passing the savings on to these fans allows us to do just that.”
The Immortals Essentials collection brings a fresh new minimalist branding style to a unisex line of t-shirts, hoodies, hats, and more. Prices range from $17-$40. Immortals partnered with We Are Nations to create quality merchandise at affordable prices, bringing the “zero profit pricing” initiative to life.
“Immortals’ approach to merchandise is fresh and progressive within esports,” said Alex Romer, We Are Nations CEO. “We Are Nations is excited to collaborate with a forward-thinking organization like Immortals, eager to engage its partners and both new and loyal fans in this way.”
The Immortals Essentials collection is now available exclusively on the newly updated www.Immortals.gg at the new price point. Current merchandise available on the website, including the POINT3 collection, is discounted to align with Immortals’ accessibility-focused and fan-centric merch strategy.
