“Beast Mode” partnership includes BetMGM promotional opportunities, fan events, and more
BetMGM, a leading sports betting and digital gaming company, announced today the signing of former National Football League (NFL) running back Marshawn Lynch as a brand ambassador. The Super Bowl champion will be featured in BetMGM’s upcoming marketing campaigns, promotions and fan events.
“Being part of the BetMGM family is dope and an honor. They’re the leaders in online gaming so I’m excited to learn about the industry from the best and find ways where I can have an impact,” said Lynch. “Plus, with ambassadors like Barry, Gretzky and Jalen, I think da’ kid is in good company, ya know what I mean?”
Lynch, commonly referred to as “Beast Mode” for his powerful, highlight-reel running style, played 12 seasons in the NFL for the Buffalo Bills, Seattle Seahawks and Oakland Raiders. Lynch earned four consecutive Pro Bowl appearances, one first-team All-Pro selection, and twice led the league in rushing touchdowns. He also helped the Seahawks win its first Super Bowl.
Matt Prevost, Chief Revenue Officer, BetMGM, said, “Lynch is both an incredible athlete and larger-than-life personality. The impact he has made on the game of football, coupled with his status as an electric superstar, makes him a tremendous addition to the BetMGM team.”
Lynch will engage with BetMGM players through a variety of activations. Additionally, Lynch will appear in BetMGM’s social media content, marketing campaigns and media appearances.
The BetMGM app is available on both iOS and Android, as well as accessible via desktop. As BetMGM continues to expand to new areas, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly.
