Grab your running shoes and commemorate this incredible milestone with new costumes, game content, community contests, and more inspired by Minion Rush communities from around the world
Gameloft, in collaboration with Illumination and Universal Games and Digital Platforms, today announced news of global proportions. The Minions are packing their bags and going on the road in celebration of 10 years of the hit mobile game Minion Rush, which is inspired by Illumination and Universal Pictures’ Despicable Me, the most successful animated film franchise in history. Since launching a decade ago, Minion Rush has become one of the most popular and widely downloaded mobile games of all time, with more than 1 billion downloads across iOS, Android, and other supporting devices, and was also the first mobile game based on a film property to reach the 1 billion downloads milestone.
The Minion Rush World Tour will be making in-game stops to celebrate top players all around the globe, with each month focused on a specific country and filled with fun and unique digital activities designed around the game’s 10 year anniversary. Activities awaiting players include community contests, themed in-game content, user-generated content, and more.
All year long, the Minions will be celebrating in-game in the following countries, with special stops and other surprises along the way announced later:
- China
- France
- Japan
- Brazil
- United Kingdom
- 10th Anniversary Party (Global)
- United States
- Indonesia
- Germany
- Mexico
- Italy
“Since its launch 10 years ago, Minion Rush has taken the world by storm thanks to its compelling runner gameplay and the signature subversive humor of the Minions,” said Stanislav Sadkeyev, Game Manager at Gameloft. “We have an entire year’s worth of incredible content for our most dedicated players and communities as well as those new to Minion Rush and the fact that we’re also celebrating on a global scale only adds to the excitement.”
“Minion Rush‘s success is a reflection of our incredible player community who continue to embrace the fun and accessible gameplay and provide valuable input, helping shape what the game has become over the last decade,” said Jim Molinets, SVP of Production, Universal Games and Digital Platforms. “We look forward to celebrating this significant milestone with our fans all year long and delivering fresh new content and updates.”
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