FARMING SIMULATOR @ LAMMA – PREMIER ATTENDANCE AT UK SHOW
Publisher and developer GIANTS Software will be present at LAMMA 2024, the UK’s leading industry event for agricultural machinery, connecting farmers across a range of sectors with pioneering companies offering cutting-edge technology.
That also includes Farming Simulator 22, the genre-leading and internationally popular simulation game. LAMMA ’24 takes place from January 17th-18th at the National Exhibition Centre in Birmingham, with GIANTS Software planning various activities around the event.
First Farming esports Tournament on UK Soil
While Season 5 of the Farming Simulator League (FSL) continues November 17th & 18th at Agritechnica in Germany, the FSL tournament at LAMMA will mark a premiere: In between overall 600 exhibitors, the expected 35,000 visitors will get the opportunity to witness virtual agriculture in a competitive environment for the first time in the UK.
“The world of esports may be new to some in our industry, but we know that a lot of farmers are also gamers”, comments Sarah Whittaker-Smith, Event Director at LAMMA. “With more than 150 farming brands and big machinery names also getting involved, LAMMA is the perfect venue for Farming Simulator League’s first UK event. It brings something totally unique to LAMMA 2024, and we can’t wait to bring FSL to a new audience.”
Live-Streams & Hands-On for Everyone
All visitors at LAMMA can put their hands on Farming Simulator 22 at dedicated gaming stations. Everyone not able to visit can follow the FSL tournament online: all matches will be streamed on official GIANTS channels in English and German.
“Farming Simulator is about growth – and with our attendance at LAMMA, we continue to cultivate our international presence and even put new seeds into the soil by expanding the Farming Simulator League. We’re very happy and look forward to meeting new interested farmers and players in the UK”, says Boris Stefan, Head of Publishing at GIANTS Software.
Farming Simulator 22 is available for PC, Mac, PlayStation®5 (PS5™), Xbox Series X|S, PlayStation®4 and Xbox One. The Farming Simulator League is played in the Arena mode within the multiplayer section – teams of three players each compete for a higher score by harvesting wheat, pressing bales and delivering them to their barn within the ten minutes playing time.
