Launch celebrated with official unboxing by Sergio Aguero
Today, drinks company Go Mate celebrates the official launch of its new range of all-natural sugar-free smart drinks. Consumers are now able to order Go Mate’s healthy energy drink alternatives, punctuated by an official launch unboxing from Argentine football superstar Sergio Aguero on November 23rd.
Founded by 15-year-old gamer, Mr. Acromatic, former Coca-Cola Company senior executives, Guido Rosales and Frank Mertens, and former Cheil Executive Creative Director Russell Schaller, Go Mate Drinks has created a new smart drink system derived from the South American super herb Yerba Mate – packed with brain boosting nootropics and fruit juices.
Working alongside fellow gamers and with iconic esports gaming clubs, Astralis and KRU, Go Mate is a brand that is built for gamers by gamers, with drinks designed around delivering sustained energy, mental focus, balance and refreshment for players who want to up their game. While Go Mate’s “Awake” can deliver sustained performance, increased focus, and heightened mental agility, “Relax” gives gamers the opportunity to have a healthy power-down, helping them to recharge, unwind and rebalance.
Guido Rosales, Co-Founder of Go Mate Drinks said of the launch: “We are incredibly excited to launch our first range of Go Mate drinks. After a long process of working with the ingredients to create the perfect blend of healthy energy, we are looking forward to hearing what our community has to say! We believe that our approach to ‘Good Energy’ will be a great asset to the gaming industry and esports communities, offering an evolved alternative to energy drinks that can boost gamers to the next level of play.”
As part of the launch, brand ambassador and Argentinian footballer Sergio Aguero will be doing an unboxing at the Qatar 2022 World Cup, and announcing his own Go Mate character KRU to be the face of a run of limited-edition drinks.
To watch the unboxing (23rd) and subsequent streams between November 23rd – December 3rd every day from 9pm CET, please visit: https://www.twitch.tv/slakun10
Go Mate is aiming to challenge the negative perceptions associated with overconsumption of energy drinks – only using ingredients that promote mind clarity, wellbeing, and a more balanced approach to energy.
To support this, Go Mate has been collaborating closely with the global esports community, working with the Danish esports brand Astralis, Argentine esports organization KRU and leading global esports platform Challengermode to host tournaments and events promoting healthy drinking habits in the esports arena.
