Godrej Value Co-Creators Club Introduces VC Live
The Godrej Value Co Creators Club (GVCC), a unique engagement platform introduced by Godrej Locks & Architectural Fittings and Systems, a business unit of Godrej & Boyce conglomerate today announced the launch of a new series called the ‘VC Live’ – monthly series of interactive and educative conversations with experts in the field of architecture and design.
The initiative will be specially curated by Sneha Ullal and Mrinalini Ghadiok, both reputed for their editorial and curatorial prowess in the industry. The series will feature various formats of digitally driven interactions like discussions with Godrej Locks members, masterclasses by designers and educative engagements with industry experts among others . This was created with the intention that gives architecture and interior design community in India an idea platform that is truly customised for their needs.
The first session is scheduled for 11th February, 2022 at 5 p.m. titled, “Unlocking Safety through Design”. The engagement will see potential participation from GVCC members, as well as Mr. Shyam Motwani, EVP & Business Head, Godrej Locks & Architectural Fittings and Systems in conversation with experts Madhav Raman, architect, urbanist and co-founder, Anagram Architects and Nishita Kamdar, Founder and Principal Architect of Studio Nishita Kamdar.
Each episode will be followed by a monthly journal to help the industry keep abreast of the trends and learn from leading architects.
Mr. Shyam Motwani, EVP & Business Head at Godrej Locks & Architectural Fittings and Systems, comments on the announcement, “Our brand has evolved colossally over the years and one of our clear objectives was to build the AID community in India and work with them as partners and advocates of home safety. GVCC was the initiative we had taken forward as a brand with that aim and with the VC Live we hope to reach a larger audience digitally. We are hoping that this extended support with design thinking insights will be beneficial for the community.”
Ms. Sneha Ullal and Ms. Mrinalini Ghadiok, Curators, Godrej Value Co-Creators Live commented “We are very excited to be curating the first initiative for the Godrej Value Co-Creators Club. We will be going live with a series of conversations with architecture and design stalwarts as well as young talent, discussing subjects that champion and challenge all of us, as creators and consumers of creativity. We will be addressing various aspects of what makes design conscious and how one can design consciously—what it means, what it entails and how it can be achieved. Both of us are moved by narratives of processes and collaborating with Godrej, a treasure trove built on a long legacy, driven by innovation and catering to our most elementary as well as exceptional needs, has been enthralling.”
The first edition of the annual awards ‘The GeeVees’ was also announced recently and its theme follows conscious design that would impact our future. The first episode of VC Live, ‘Unlocking Safety through Design‘ will introduce the idea and explore what truly makes a project ‘conscious’, what it means, what it entails and how it can be achieved.
Through initiatives like this, Godrej Locks under GVCC aims to establish a strong connection with the AID community and empower futuristic designs. Which will further help in knowledge exchange and free flow of information.
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