GU Launching Special Collaboration with KOJIMA PRODUCTIONS


Four products featuring the company icon and mascot Ludens

Japanese fashion retailer GU (pronounced by the letters ‘G’ and ‘U’) will launch a special collaboration with KOJIMA PRODUCTIONS, the Japan-based game development studio led by world-renowned video game creator Hideo Kojima. The collaboration products will be available from March 17 at the GU Soho New York Store.

This is the second installment in the special collaboration with KOJIMA PRODUCTIONS. This latest collection, featuring the KOJIMA PRODUCTIONS icon and mascot Ludens, includes products with discriminating details created under the direction of KOJIMA PRODUCTIONS Art Director, Yoji Shinkawa. The lineup comprises a total of Four products, including matching shirts and pants, and graphic tees with distinctive transition designs.

Collection Overview

Sales period: March 17 (Fri.), 2023

Store availability: GU Soho New York Store

No. of products: MENS 4 items

Price range: $29.90 – $49.90

Novelty Items

Beginning in 17 March, customers who spend $100 or more for a purchase that includes KOJIMA PRODUCTIONS products will receive a GU original art signed by KOJIMA PRODUCTIONS Art Director, Yoji Shinkawa. Gifts will be presented on a first-come basis.

* Supplies are limited. Promotion ends when stock is depleted.

Live Painting Event

KOJIMA PRODUCTIONS Art Director Yoji Shinkawa, who oversaw the creation of this collection, will present a live painting event on Friday, March 17th at the GU Soho New York Store.

Date and time: March 17 (Fri.), starting at 2:00 p.m.

Location: GU Soho New York Store sales floor

* The event is open to the public, but Mr. Shinkawa will not give a talk or greet visitors. Also, Mr. Shinkawa will not be signing autographs at the event. Thank you for your understanding.

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