Helping businesses in increasing sales during this festive season
Promotional activities across brands have gone up as firms strive to improve sales during the pandemic. This includes everything from price-offs & grammage increase to buy-one-get-one free schemes, combo packs etc. Companies across segments are reworking their strategies to attract more customers on digital platforms. Moreover, firms in the B2B space have also built infrastructure to conduct business smoothly on the online space.
Brands that want to meet demand, scale revenues and have happy customers will have to find ways through launching festive campaigns early, offering alternative pick-up options and creating online experiences that encourage loyalty. A sizable demand is expected to be back on track in the festive season and several companies across sectors are expecting the online shopping momentum to continue in the wake of the COVID-19 pandemic and have started focusing on digital strategies.
Here are some companies that are helping businesses increase their sales during the festive season:
Amazon India – Consumer sentiment seems to have picked up during the festive season. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are coming online with the increasing adoption of e-commerce platforms. Amazon India has recorded a 50% increase in new sellers and witnessed the strongest-ever start for SMBs. These include more than 6,50,000 sellers & SMBs including artisans, women entrepreneurs, emerging Indian brands and local store owners from programs like Karigar, Saheli, Launchpad and Local Shops. With over 1.1 Lakh sellers receiving orders, Amazon has brought sellers, brands and ecosystem partners nationwide together during these unprecedented times to spread joy across the country. Shopmatic- According to a survey released by the Retailers Association of India (RAI) regarding trends this festive season, 75% consumers will turn to the online channel to shop as safety and hygiene remain uppermost on people’s minds. Shopmatic has been driving game-changing strategies in the ecommerce space and has engineered itself to stay focused on helping its customers succeed. Shopmatic provides an omnichannel play for individual entrepreneurs and businesses in emerging markets, by enabling the entire ecommerce-&-retail-management ecosystems for them to succeed. From a domain name to easy integrations with domestic and international payment gateways and shipping partners, to getting discovered via a unique, curated platform – Shopmatic World & multiple marketplaces.
Admitad – Online brands have already reached a level of maturity in digital marketing. The recent shift in the choice of marketing methods show how brands are more interested in reaching out to their customers via ROI/ cost effective channels. As a result of choosing the right marketing channel; affiliate marketing shows impeccable results in the 2020 tug of war between the pandemic times and long- term survival strategy in the online industry. The promotional methods provided by affiliate networks have proven to be the effective modes of customer targeting. A few methods which came into limelight are Loyalty programs, Telegram messenger, Influencer channels, exclusive associations with news portals & content sites. The amount of quality leads generated via these affiliate channels are worth calling them as showstoppers.
Along with our usual bread winners; cashback & coupons sites, Influencer channels have proven its worth during this recent festive season sale. Where Youtuber and Instagramers came forward to join festive promotions via affiliate channels for Flipkart, Vijay sales, AJIO, Myntra and many other brands.
Paytm Mall – Small businesses play a vital role for the growth of Indian economy. In order to harness the true potential of the MSME sector, various marketplaces are working towards empowering them this festive season. Paytm Mall, India’s homegrown e-commerce O2O (Offline to Online) platform, is empowering SMEs across the country with e-commerce services. In this Maha Shopping Festival, the company is showcasing millions of products from MSMEs, Made in India brands, and government-run emporiums along with top deals from the best international brands in fashion, lifestyle, electronics & home categories. Over the last several months, Paytm Mall has been adding capacity and has brought in hundreds of MSMEs, Made in India Brands who are launching new products across categories during the event. According to the company, several cottage emporiums, artisans, and women entrepreneurs are showcasing unique products such as handmade jewellery, Benarasi & Kanjivaram sarees, hand-stitched Kurtas, ethnic wear from different states, as well as home & kitchen decor.
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