HyperX Gaming Lounge Now Open Exclusively for Hotel Guests
As the landscape of gaming, music, and entertainment continue to rapidly become one universal experience, AIC Hotel Group, the experiential hospitality group housing influential brands and offering unmatched vacation experiences, partners with HyperX, the gaming division of HP Inc. and top choice of high-performance gaming peripherals. The two brands introduce HyperX Gaming Lounge. The HyperX Gaming Lounge Riviera Maya debuts today exclusively for guests of Hard Rock Hotel Riviera Maya, open Monday-Sunday from 2PM-12AM to all guests ages 10 and up.
The HyperX Gaming Lounge Riviera Maya, brought to life by the nation’s leading promotional partnership agency, Connection, is a dynamic interactive lounge concept for resort guests and a true gamer’s paradise. Featuring high-performance gaming PCs, popular gaming consoles, a VR station, and the latest HyperX products, that offers an enhanced experience for any type of gamer. Embodying the HyperX “We’re All Gamers” spirit, the true gamer’s paradise offers an inclusive space for all to meet, interact, and play their favorite games.
“The HyperX Gaming Lounge Riviera Maya brings unique value to the guest experience at Hard Rock Hotel Riviera Maya that goes beyond just catering to kids and teens,” said Frank Maduro, vice president of marketing at AIC Hotel Group. “The world of gaming and Esports has grown exponentially in the last few years, and we are thrilled to be ahead of the curve in our industry.
“We’re excited to co-create a gaming experience that can be personalized for leisure travelers, with a great product and service partner in the tourism industry,” said Wendy Lecot, head of strategic alliances at HyperX. “The HyperX experience at the Hard Rock Hotel Riviera Maya gives gaming tourists of all ages an on-site gaming escape that is fun and relaxing.”
The HyperX Gaming Lounge Riviera Maya will be the first venue for gaming-centric events and tournaments at the Hard Rock Hotel Riviera Maya. The dedicated space is ideal for hosting special appearances and extending travel invitations to the gaming industry’s best of the best, including HyperX personalities and influencers from around the globe. Inspired by a futuristic environment with simple and geometric elements, the new entertainment space was designed, built, and fine-tuned with the gamer in mind — setting the mood for a fully immersive gaming experience.
The HyperX Gaming Lounge Riviera Maya features a variety of HyperX peripherals including Cloud Orbit S Gaming Headset with 3D audio technology, HyperX CloudX Stinger Core™ Gaming Headset, the perfect entry-level headset for the Xbox gamer, HyperX Alloy Origins™ Mechanical Gaming Keyboard, a compact, sturdy keyboard featuring custom-designed HyperX mechanical switches, HyperX Pulsefire Surge™ RGB Gaming Mouse with pinpoint accuracy and HyperX™ Fury S Pro Gaming Mouse Pads for a proper gaming surface.
Hard Rock Hotel Riviera Maya offers experiences for guests of all ages to enjoy, such as The Kids Club, adults-only Heaven Lounge, Rockaway Bay Water Park, and now introducing the HyperX Gaming Lounge Riviera Maya. Children under the age of 13 must be accompanied by an adult or present a signed consent form.
