Kokku Launches Black Awareness Day Campaign to Tackle Discrimination in Brazil

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In November, the Brazilian game studio hosted an equality program focusing on Black Awareness Month, highlighting its commitment to diversity and inclusion.

Kokku, the largest Brazilian Co-Development company known for its work on Call of Duty: Cold War, Horizon Burning Shores, Horizon Zero Dawn, and Sniper Ghost Warrior, is launching a campaign around Black Awareness Day that took place on November 20th.

During November, Kokku will emphasize the importance of Black Awareness Month. With Brazil being a country where 56% of the population is black and the average salary of black workers represents just 43% of white workers average salary, Kokku is committed to reinforcing diversity by offering affirmative positions for black people’s talents and focusing on only interviewing black individuals throughout the whole of November. The company will encourage volunteering activities, podcasts, and participation in talks for all remote and local employees to enhance diversity and inclusion in the studio.

This initiative is part of the “Nenhum Direito a Menos” (No Right Less, in English) program. It’s Kokku’s way of protesting and talking about the realities that minorities face every day to reinforce Kokku’s commitment to diversity and inclusion. We believe that the path to a better future can be achieved through a more inclusive present. During 2023, Kokku created other initiatives for International Women’s Day and Pride Month, which created opportunities to reinforce the company’s commitment to society.

Thiago De Freitas, Kokku’s CEO, said, “It takes hands-on action to effectively drive change – as such, the mission of this campaign and of Kokku as a whole is to create awareness of prevailing prejudices and provide better opportunities for underrepresented groups. For us, this is not a tick-box exercise or an afterthought, and this campaign will create authentic opportunities for people of color, women, and members of the LGBTQIA+ community. 

“We want to give back to the community and create a legacy that will support generations after ours, and while this campaign is starting in Brazil, we hope that it will have a knock-on effect on global diversity and inclusion in the games industry and beyond.” 

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