The London club sign a multi-year extension to remain as one of the core clubs featuring in the eFootball™ series
Konami Digital Entertainment B.V. today revealed that it had extended its partnership with Arsenal Football Club. This will see a continuation of an agreement which started in July 2017, and now extends into a long-term partnership from the 2022-23 season onwards.
This extension will see Arsenal feature as one of the core clubs in KONAMI’s title series eFootball™, and KONAMI will remain the Official Football Video Gaming Partner of Arsenal. The club kits and Emirates Stadium will feature in eFootball™ as well as their squad having a full set of 3D scans for the ultimate translation between real life and virtual appearances.
KONAMI and eFootball™ branding will also feature on the headrests of the seats in the home and away dugouts at Emirates Stadium. Arsenal will also continue to take part in esports games including the eFootball™ Championship Pro.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented:
‘It is very exciting to be announcing an extension to such a successful partnership. Arsenal are a massive club and have been a core part of our partnership roster over the past few years.
To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series as it keeps growing, and we strive to set football free’.
Arsenal’s Chief Commercial Officer, Juliet Slot, said:
‘Konami’s eFootball™ provides a unique football experience. We’re proud to extend our partnership and give our supporters the opportunity to immerse themselves in an authentic Arsenal experience.
Arsenal and Konami both aspire to be at the forefront of fan engagement. I’m excited for us to work together to strengthen our collaboration and take our partnership to a new level, building on our shared values and giving our supporters more great opportunities to connect with their club.’
