Introducing Lyne by U&i :-: A Premium And Design Centric Mobile Accessories Brand
It gives me great pleasure to introduce Lyne (by U&i), a premium and design centric mobile accessories player who has recently entered the Indian mobile accessories space.
Launched on the 24th of July in Mumbai by brand ambassador Vidyut Jammwal, Lyne is a second generation company by U&i – which has been one of the country’s most sought after consumer electronics brands, serving customers with mobile gadgets and accessories since 2019. U&I has previously been endorsed by actors like Shahid Kapoor, John Abraham, Adah Sharma, Mouni Roy, and Rakul Preet Singh.
Lyne is founded by Meet Vij along with Paresh Vij and Navin Vij, who hail from a family who has been in the market for several years. Lyne has several international manufacturing units and a packaging unit here in India, enabling them to offer high-quality, design-centric, and affordable products. The key products of the brand would include power banks, adapters, neckbands, and earbuds.
Lyne – Brand Profile
Launched in July 2022, Lyne by U&I is an innovative mobile devices and accessories brand with product selection that is one-of-a-kind and unrivalled in terms of quality and value. The company was founded by Meet Vij, Paresh Vij, and Navin Vij, who launched Lyne with the goal of delivering functional and high-quality products and services to its vast client base. The company aims to make it a one-stop solution for all mobile accessory related needs and is modelled around their legacy family business.
The brand is endorsed by celebrities like Vidyut Jammwal and Ananya Pandey, and has come out with over 50 products in 10 categories. Their main high-demand products include smart watches, data cables, neckbands, and earbuds.
Lyne products start with an affordable price range of Rs 499, owing to its six international manufacturing units and a packaging unit in India. It plans to establish more domestic units in the upcoming months to meet consumer demand.
Prior to this, the brand’s parent company, U&I, was founded in 2019 and soon established itself as one of India’s most sought-after consumer electronics brands with a wide product range and superior customer service. The company is today the most sought after among the stockists, distributor and dealer community in India nationwide. The brand currently has more than 900 products with over 18000 dealers.
After spending many years working in the market through its prior businesses, the company now intends to expand by benefiting on its long-standing reputation in the supply chain and its solid working relationships with all of its stakeholders, including producers, dealers, and retailers.
Lyne is on a path of innovation by collaborative development to provide its customers with bold, sleek, and durable products and become one of India’s most trusted consumer electronics companies.
