Digital Media Executive, Mike Finnerty, To Take On New Role At Ziff Davis: General Manager, Ziff Davis Tech And Commerce
Ziff Davis is pleased to announce the appointment of Mike Finnerty to the newly created role of General Manager, Ziff Davis Tech and Commerce (ZDTC). In this role, Finnerty will oversee technology sites such as PCMag.com, Geek.com and Extremetech.com, as well as commerce destinations, such as Offers.com and Techbargains.com. Finnerty will lead ZDTC’s multifunctional and geographically-dispersed team of over 200 people and be based at Ziff Davis’s global headquarters in New York City.
A digital media executive, Finnerty has led large scale online consumer destinations across desktop, mobile web and apps. He most recently served as Senior Vice President of Global Strategy and Development at The Weather Company, an IBM business, where he drove the global growth strategy, new business development and distribution partnerships. Prior to this role, Mike was the Vice President/GM of weather.com, leading a global product organization reaching over 100M monthly active users.
Before joining The Weather Company, Finnerty worked for Comcast Interactive Media, where he was a founding team member of the division and responsible for the management of Comcast’s consumer portal, product development, ad sales and monetization strategies, partnership and business development negotiations, and M&A evaluations.
“I’m extremely excited to join Ziff Davis,” said Finnerty. “This role is at the center of content, data and commerce, which combined create one of the hottest growth areas in digital media and performance marketing. I look forward to joining an accomplished and talented team to help maximize the incredible decision-based brands Ziff has today.”
Ziff Davis Tech, with 43 million unique visitors each month according to comScore, directly connects advertisers with in-market tech buyers as they actively seek buying advice, product information and expert opinions. Ziff Davis Tech is at the crossroads of content, data and commerce, servicing hundreds of media clients and online merchants. The stable of brands provides consumers and business professionals with confidence to make a decision and advertisers and merchants with a tremendous opportunity to reach these users during this key phase of the purchase process. Over the past 12 months Ziff Davis Tech and Commerce has generated over 110 million clicks to our merchant partners.
“I am very pleased to have Mike join Ziff Davis and lead our expanding ‘comtent’ portfolio of brands and distribution,” said Steve Horowitz, COO of Ziff Davis. “Mike’s skillset and expertise in mobile and data-driven products and monetization will help accelerate growth across our current brands and into new high-value, decision-based verticals.”
About Ziff Davis, Inc.
Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its brands – PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries.
