NetEase Games, the online games division of NetEase, Inc. (NASDAQ: NTES, HKEX: 9999), announced today its participation at the world’s biggest games show, gamescom, held this August at Köln Messe, in Cologne, Germany. For the first time, NetEase Games will have a presence in both the consumer Hall 6 (A-50) and the business Hall 2.1 (C-030) for gamescom and will also participate in devcom.
The consumer booth will be located at stand number A-50 in Hall 6, featuring a stunning NARAKA : BLADEPOINT display and photo opportunities with professional cosplayers to celebrate the recent collaboration with NIER AUTOMATA, an unannounced title will debut, as well as Quantic Dream’s upcoming games Lysfanga: The Time Shift Warrior™ and Dustborn™.
This year’s business booth will be located at stand number C-030 in Hall 2.1, carefully designed to host partners and allow invited media an exclusive preview of our most eagerly awaited titles like highly-anticipated Where Winds Meet by Everstone Studios, which made its worldwide debut during Opening Night Live last year.
In addition to its gamescom activities, NetEase Games will also be hosting two speaking sessions at devcom highlighting some of the exciting game development expertise that resides amongst the publisher’s studios. The sessions are as follows:
AI-Powered NPCs: Revolutionizing Player Engagement and Storytelling in Gaming
Brian Cox (Lead Programmer, NetEase)
Nathan Yu (Director of Product, Inworld AI)
Despite significant upgrades in video game motion capture, graphics rendering, animation, and modeling, the tech that powers NPCs has remained stagnant. NetEase Games’ Brian Cox (lead programmer at Team Miaozi) and Nathan Yu from Inworld AI will explain how they worked together to address this challenge in the game, Cygnus Enterprises, using cutting edge AI as a literal game-changing solution to this problem.
Beacon System: A New Method to Improve Onboarding Experience in Mobile 4X Games
Chaogui Zhang (Data Research Manager, NetEase)
In a talk aimed at UX and game designers interested in game data research, NetEase Games Data Research Manager, Chaogui Zhang, will show some of the findings based on research using The Lord of the Rings: Rise to War and some of the learnings and innovative solutions created by NetEase Games.
Please visit https://www.devcom.global/ddc-2023/program/ to see the latest information about timings for these sessions.
